While the mythical unicorn is a rare creature, it has recently become a marketing phenomenon, with the unicorn’s rainbow-laden powers being harnessed to sell unicorn-themed products that can cover you from literally head to...more
When Can You and When Should You Use Your Own Name for Your Brand?
It is a common misconception that we are all entitled to create brands under our own names. It is also a misapprehension that it is always a good idea —...more