The Federal Trade Commission sent letters to online influencers and marketers regarding disclosure obligations in social media endorsements....more
The recent complaint highlights the importance of clearly and conspicuously disclosing material connections between advertisers and paid influencers, including in social media posts or in native ads.
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Companies should revisit their policies for influencer programs for compliance with the updated guidance.
Online advertising and promotion first attracted the attention of the Federal Trademark Commission (FTC) in 2009....more