Savannah Torborg

Savannah Torborg

Knobbe Martens

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Fireball Frenzy: When First Registering a Mark, Genericness of a Mark Is Determined at the Time of Registration

BULLSHINE DISTILLERY LLC v. SAZERAC BRANDS, LLC - Before Moore, Reyna and Taranto. Appeal from the Trademark Trial and Appeal Board. In assessing genericness, the TTAB considers how the mark was understood at the time of...more

4/23/2025  /  Appeals , Generic Marks , Intellectual Property Litigation , Judicial Authority , Lanham Act , Likelihood of Confusion , Trademark Litigation , Trademark Registration , Trademark Trial and Appeal Board , Trademarks
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