On February 12, 2020, the Federal Trade Commission (“FTC”) announced that it had voted 5-0 to approve a proposed Federal Register Notice, seeking comment on whether to make changes to its Guides Concerning the Use of...more
2/14/2020
/ Advertising ,
Celebrity Endorsements ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Influencers ,
Native Advertising ,
Online Platforms ,
Regulatory Requirements ,
Social Networks ,
Targeted Digital Advertising
On November 20, 2018, the United States Federal Trade Commission (“FTC”) proposed two FTC consent orders against two Georgia-based companies, Creaxion Corporation (“Creaxion”) and Inside Publications, LLC (“Inside”) and their...more
12/7/2018
/ Advertising ,
Athletes ,
Best Practices ,
Consent Order ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Internet Marketing ,
Misrepresentation ,
Native Advertising ,
Public Relations ,
Social Media
As we previously reported last year, native advertisements represent an increasingly popular and effective means of promotion for marketers that also presents a major challenge for the Federal Trade Commission (“FTC”), an...more