In April 2018, the Federal Trade Commission (“FTC”) wrote to Florida-based Teami LLC (“Teami”), a Florida-based producer of Teami tea and skincare products, reminding it of the requirement set forth in the FTC’s Endorsement...more
On February 12, 2020, the Federal Trade Commission (“FTC”) announced that it had voted 5-0 to approve a proposed Federal Register Notice, seeking comment on whether to make changes to its Guides Concerning the Use of...more
2/14/2020
/ Advertising ,
Celebrity Endorsements ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Influencers ,
Native Advertising ,
Online Platforms ,
Regulatory Requirements ,
Social Networks ,
Targeted Digital Advertising
On November 5, 2019, the United States Federal Trade Commission (“FTC”) issued a guide entitled “Disclosures 101 for Social Media Influencers” and a video “Do you endorse things on social media?” to alert influencers to the...more
11/8/2019
/ Advertising ,
Best Practices ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Live Streaming ,
Marketing ,
Online Endorsements ,
Online Videos ,
Photographs ,
Social Media
On November 20, 2018, the United States Federal Trade Commission (“FTC”) proposed two FTC consent orders against two Georgia-based companies, Creaxion Corporation (“Creaxion”) and Inside Publications, LLC (“Inside”) and their...more
12/7/2018
/ Advertising ,
Athletes ,
Best Practices ,
Consent Order ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Internet Marketing ,
Misrepresentation ,
Native Advertising ,
Public Relations ,
Social Media
It is no secret that the world of fashion is full of surprises. On Monday, June 4, 2018, Kim Kardashian West won the Council of Fashion Designer of America (“CFDA”) first-time Influencer Award and commented: “I’m kind of...more
8/2/2018
/ Advertising ,
Celebrity Endorsements ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Instagram ,
Internet Marketing ,
Marketing ,
Modeling ,
Social Media