On Thursday, July 13, 2023, Major League Cricket (MLC) launched its inaugural season to a sold-out stadium in Grand Prairie, Texas. The Texas Super Kings beat the Los Angeles Knight Riders by 69 runs, in an exciting opening...more
As we previously reported, the new Major League Baseball (MLB) collective bargaining agreement, finalized in early 2022, allows MLB teams to license sponsor logo patches on team jersey sleeves and sponsor logo decals on team...more
Recently, Major League Baseball (MLB) informed teams that cannabidiol (CBD) sponsorships were no longer off limits and that they were free to pursue sponsorships in the CBD category under certain conditions. CBD companies...more
The interactive tools that the metaverse offers are a perfect complement to a crucial component of the sports industry: fan engagement. And with an influx of industry players establishing a presence in the metaverse, the way...more
On March 10, Major League Baseball (MLB) and the MLB Players Association agreed to terms on a new collective bargaining agreement, ending a 99-day lockout that was the first official MLB work stoppage since 1994. As part of...more