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Sponsorship Agreements

Bilzin Sumberg

The World Cup Comes to Miami: Behind the Scenes

Bilzin Sumberg on

When fans think about the FIFA World Cup, they picture the matches, the players, the national pride, the fan festivals, and the extraordinary global energy surrounding the tournament. What they rarely see, however, is the...more

Morgan Lewis

Days Before Kickoff: Key Legal and Business Considerations for the 2026 FIFA World Cup

Morgan Lewis on

The countdown to the 2026 FIFA World Cup is underway. Set to be the largest World Cup in history, the tournament will bring millions of fans, unprecedented global attention, and billions of dollars in economic activity to...more

Foster Garvey PC

This Week in Sports & Entertainment: M.I.A. Takes Kid Cudi to Court, FIFA Faces a Mural Matchup and Sydney Sweeney Steps Behind...

Foster Garvey PC on

Welcome back to the Spotlight! About 13 years ago, future NBA Hall of Famer Steph Curry famously shunned the mainstream path of signing a brand endorsement and signature shoe deal with Nike, deciding instead to link up with...more

K&L Gates LLP

The UK Sporting Events Bill 2026—A New Playbook for Major Events?

K&L Gates LLP on

The UK government introduced a new Sporting Events Bill in the House of Lords on 14 May 2026 (the Bill), intending to establish a permanent UK-wide legal framework to streamline delivery of major international sporting...more

Hogan Lovells

Game On – Ambush Marketing in Greater China

Hogan Lovells on

2026 is a landmark year for sports, headlined by major global, regional, and national events. The period surrounding these events presents a prime opportunity for brand activations and advertising, particularly for official...more

Hogan Lovells

UK Government proposes a ban on unlicensed betting operators sponsoring British sports teams: What does this mean for sports clubs...

Hogan Lovells on

Earlier this year, the UK Government announced plans to consult on measures that would prohibit gambling operators without a UK licence from sponsoring British sports teams, including Premier League football clubs. In its...more

Foster Garvey PC

Drawing Fouls and Closing Deals: SGA Challenges Underdog, Jay Shetty Cashes In On Purpose and Kelce Steps Up to the Plate

Foster Garvey PC on

Welcome back to the Spotlight! This week’s edition starts off under similar circumstances as where we left off two weeks ago, with the New York Knicks getting another nine days of hard-earned recovery time, awaiting their...more

Stikeman Elliott LLP

Private Equity and Sports: Navigating the Legal Playbook

Stikeman Elliott LLP on

Private equity’s presence in sports is no longer novel, nor is it confined to marquee professional franchises. Across Canada and North America, institutional investors are playing an increasingly visible role in the...more

Foster Garvey PC

This Week in Sports & Entertainment: Netflix Revives Grown Ups, Yankees Legends Enter the Snack Game and Dua Lipa Takes on Samsung

Foster Garvey PC on

Welcome back to the Spotlight! For the better part of my life, if the New York Knicks weren’t playing basketball for a long stretch of time around this time of year, it meant that they were eliminated from the playoffs (or,...more

Miller Nash LLP

What Schools, Athletes, and Brands Should Take from the Playfly–Nebraska NIL Decision

Miller Nash LLP on

The first wave of post-House name, image, and likeness (NIL) enforcement disputes is beginning to produce written decisions, and a recent arbitration involving 18 Nebraska football players and Playfly Sports Properties offers...more

Loeb & Loeb LLP

The Sports Law Playbook: 2026 FIFA World Cup and Unauthorized Marketing

Loeb & Loeb LLP on

The Sports Law Playbook returns with its May 2026 edition. In this issue, we examine the legal risks surrounding unauthorized marketing tied to the 2026 FIFA World Cup, including right of publicity claims, false endorsement...more

Foster Garvey PC

Supersized Moves in Sports & Entertainment: The NCAA Tournament Expands to 76 Teams, Pickleball Lands a $225M Investment and...

Foster Garvey PC on

Welcome back to the Spotlight! Ever since I took up New York Yankees fandom in the 1990s (for the record, several years before they won the World Series in 1996), I have known at least two truths to be self-evident: 1) I was...more

Hogan Lovells

AMLA Chair talks about anti-money laundering requirements in the football industry

Hogan Lovells on

In an interview held for "Calcio e Finanza", Bruna Szego, Chair of the Anti-Money Laundering Authority ("AMLA"), talked about the extension of the scope of application of Regulation (EU) 2024/1624 ("AMLR") to professional...more

Foster Garvey PC

This Week in Sports & Entertainment: Dybantsa Lands Pro Nike Deal, Adidas Powers Marathon History and The Rock Adds SPF to Papatui

Foster Garvey PC on

Welcome back to the Spotlight! This week I am reporting to you on location in the land of Maverick, Ron Burgundy, the Padres and once upon a time, the Chargers—San Diego, California. I am here for my firm retreat, so tempus...more

Loeb & Loeb LLP

Building Performance Careers in a Creator-Driven Market

Loeb & Loeb LLP on

The path to a career in entertainment is no longer linear. Performers who began as digital creators are entering the industry with built-in audiences, clear identities and direct relationships with fans, challenging the...more

Eversheds Sutherland (US) LLP

Film Room: House case filing impacting third-party NIL

Last week, plaintiffs in the House case moved the court for an order declaring that multimedia rights (MMR) companies and other brand partners are not Associated Entities. The court’s decision here will have a major impact on...more

Constangy, Brooks, Smith & Prophete, LLP

Sponsorship manager’s case against Steelers shows pitfalls of unclear comp plans

Who gets paid, and how? The Pittsburgh Steelers earn an estimated $650 million annually in revenue, according to Sportico. A substantial portion of that revenue comes from its dozens of sponsorship agreements with...more

Morgan Lewis - Tech & Sourcing

The Rise of Morals Clauses: As Sponsors Focus on Brand Protection, Careful Drafting Is Key

While morals clauses have long been common in athlete endorsement agreements, their importance to sponsorship agreements between teams and sponsors is mounting as brands seek greater protection against reputational harm tied...more

Foster Garvey PC

The Business of Show Business: Kevin Hart's Tequila Hits $200M, YouTube Arms Celebrities Against DeepFakes and the Yankees Push...

Foster Garvey PC on

Welcome back to the Spotlight! The biggest drama currently unfolding in Hollywood is not one that you can see in theatres (or what’s left of them), but is rather focused on the pending $111 billion merger between Paramount...more

Morgan Lewis - Tech & Sourcing

The Growing IP and Commercial Complexity of the Sports Industry

World Intellectual Property Day on April 26, 2026 provides a timely lens through which to examine the increasingly complex role that intellectual property (IP) and commercial rights play across the sports industry. Far beyond...more

Morgan Lewis

Zooming In: The IP Infrastructure Behind the Business of Sports

Morgan Lewis on

This year’s World Intellectual Property Day on April 26 has the theme IP & Sports: Ready, Set, Innovate, which offers a timely opportunity to examine how intellectual property (IP) is layered throughout one of the most...more

Morgan Lewis - Tech & Sourcing

As Global Events Shape Stadium Sponsorship, Temporary Obscuring Emerges as a Key Naming Rights Issue

While stadium naming rights agreements have traditionally focused on the core commercial points one would expect—category exclusivity, signage rights, use of trademarks, media integration, hospitality benefits—as more...more

Foster Garvey PC

This Week in Sports & Entertainment: Tyrese Maxey Debuts His First Signature Shoe, Messi Faces a $7 Million Match Dispute and Top...

Foster Garvey PC on

Welcome back to the Spotlight! I remember just about eight years ago being excited about the 2026 FIFA World Cup being selected to take place in my own backyard, and making a point of saying—perhaps naively—that I would...more

Kaufman & Canoles

A Potentially Short-Liv’d Tour

Kaufman & Canoles on

Is LIV Golf Facing a Funding Cliff? The Sports Law Stakes if Saudi PIF Pulls Back This week’s reports that Saudi Arabia’s Public Investment Fund (PIF) may be reconsidering its financial commitment to LIV Golf have once again...more

Loeb & Loeb LLP

Rethinking Deal Structures in the Creator Economy

Loeb & Loeb LLP on

The creator economy is a multibillion-dollar industry attracting serious investment, strategic brand partnerships and increasingly sophisticated deal structures. As platforms multiply and audience attention fragments, both...more

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