5 Key Takeaways - Brand Meaning and Valuation in the Age of Millennial and Gen Z Consumerism

On May 19th at the 141st INTA Annual Meeting in Boston, Marc Lieberstein, Kilpatrick Townsend’s Brand Licensing and Franchising Partner, presented and moderated a panel entitled Brand Meaning and Valuation in the Age of Millennial & Gen Z Consumerism. Marc’s panel was comprised of Carol Gstalder, a brand, reputation and marketing strategist from Heart + Mind Strategies, LLC; Andrea Gersosa, Founder and Chief Thinker at ThinkYoung; David Haas, Managing Director at Stout Risius Ross, LLC; and Collette Parris, Senior Corporate Counsel at S’well Bottle Company.