The pandemic forced many changes on firms, and as we begin looking at the past year through the rearview mirror, some were fortunately positive. It had a significant impact on business development, and savvy leaders in firms of all sizes managed to turn a proverbial lemon into lemonade.

In a recent webinar, “Business Development Lessons Learned from the Pandemic,” David Ackert, President of Ackert Inc., spoke with a panel of three marketing executives from midsized firms hailing from different regions of the US. The panelists shared that their firms enjoyed considerable client and business development wins in the past year by getting creative and making the most of unchartered territory.