In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them.

Samantha and David discuss a wide range of topics around this centralized issue, including:

The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM) See more +

In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them.

Samantha and David discuss a wide range of topics around this centralized issue, including:

The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM)

Email frameworks around how to approach the buyer as a human

Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a human being

How to stay top of mind in an ever- accelerating age of information

Intelligently leveraging LinkedIn to remain connected to and relevant to your buyers

And so many more insights and methods to assist in optimizing business development efforts See less -