Promoting the Marketing Department to the Lawyers - Market Leaders Podcast w/ Michael Blachly

The Market Leaders Podcast
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Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

- How to internally market the marketing department by demonstrating the services you offer to the lawyers;

- How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value;

- Where Michael gets inspiration for new ideas and innovation in See more +

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

- How to internally market the marketing department by demonstrating the services you offer to the lawyers;

- How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value;

- Where Michael gets inspiration for new ideas and innovation in his role.

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