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Inside Story

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -

Extending Marketing's Reach Across the Firm - Market Leaders Podcast with Jill Weber, Stinson Leonard Street

by JD Supra Perspectives on

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David...more

5 Ways That MARCOMM Can Help Law Firm Business Development

by JD Supra Perspectives on

Rich Bracken on the ways data can drive collaboration at the intersection of law firms marketing communications and BD....more

In-House Perspective: How Technology Is Changing Legal Public Relations

In-house marketing professionals weigh in on how the digital revolution has impacted law firm PR....more

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

by JD Supra Perspectives on

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Introducing New Tech to a Law Firm: Market Leaders Podcast with Sheenika Gandhi, Payne & Fears LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How...more

Webinars Don't Have to Suck

by ON24 on

An ON24 guest post by senior Microsoft channel marketer, MJ DePalma, including tips on how to build a successful webinar program. Actionable takeaways for law firm teams....more

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

by JD Supra Perspectives on

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Contributing to Your Firm's PR Efforts Is a Matter of Knowing How You Can Help

by JD Supra Perspectives on

The key to being a positive contributor to your law firm's public relations efforts is understanding the role and scope of the firm's PR efforts....more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

by JD Supra Perspectives on

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

by JD Supra Perspectives on

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A

by JD Supra Perspectives on

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

by JD Supra Perspectives on

One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

Show vs. Tell - How to Create A Strong Lawyer Bio

by JD Supra Perspectives on

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

by JD Supra Perspectives on

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

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