Legal Marketing Association (LMA)
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Areas Of Practice
- Association
- Business Development
- Legal Marketing
- Training & Education
For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)…
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/ Law Firm Marketing
Marketing Manager Alice Simons interviews Julie Gurney, Director of Marketing at Benesch, and Lance Wyllie, CMO & Head of Growth at Lawcity.com, about their recent LMA session on Web 3.0 for law firms…
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/ Law Firm Marketing
Gina Eliadis looks at the power of AI for data analysis and finding otherwise missed business opportunities in your firm's analytics…
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/ Law Firm Marketing
Rebecca Edwards Hnatowski shares five smart ways to leverage ChatGPT to streamline your marketing and business development efforts…
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/ Law Firm Marketing
Gina Eliadis shares three ways to position yourself for growth opportunities through volunteerism…
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/ Law Firm Marketing
Zuckerman Spaeder Chief Marketing Officer Katie Munroe shares her insights and recommendations for positioning yourself as a top candidate before, during, and after a job interview…
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/ Law Firm Marketing
Many law firms weathered the challenges of the COVID-19 pandemic well, and some even delivered stellar financial results for the 2021-2022 financial year. But 2022 took an unexpected turn..…
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/ Law Firm Marketing
Almost any law firm seeking to build its brand and connect with potential clients understands that an active and compelling social media presence is essential to achieving those objectives…
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/ Law Firm Marketing
Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service…
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/ Law Firm Marketing
Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them…
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/ Law Firm Marketing
Managers are bombarded with all the new demands that balancing a team in this environment can bring, and often are not handed a go-to playbook for what onboarding should look like. Here are a few helpful tips for smoothing the…
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/ Law Firm Marketing
For those of us who chose to stay, the workplace looks very different today than it did in early 2020. Here are some tips for making your decision to stay put have staying power…
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/ Law Firm Marketing
Far from eroding organizational culture, remote work has transformed it into something more sincere. Removing the superficial trappings of office life creates more space for collegiality and a sharper focus on the work itself…
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/ Law Firm Marketing
For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data sets…
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/ Law Firm Marketing
Throughout her career, my colleague Mary Umsted, director practice support – M&A and private equity at Sidley Austin LLP (picutred left), has always promoted inclusive behavior when working with her team members. This fosters a…
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/ Law Firm Marketing
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