The ChatGPT Blueprint: 5 Strategies for Marketing and Business Development Success

Legal Marketing Association (LMA)

By Rebecca Edwards Hnatowski, a legal marketer with 15-years of experience advising attorneys on marketing and business development best practices

I think we can all agree that the idea of robots taking over the world is starting to feel like it could really happen. Am I nervous? Absolutely. But until that happens, why not leverage the benefits of AI—specifically Chat GPT—to our advantage? This article provides five ideas on how to leverage the platform to streamline your marketing and business development efforts.

1. Research

It is easy to get overwhelmed by legal jargon when you are first starting out in this field (and honestly many times thereafter). I remember having the toughest time comprehending securities litigation. It would have been so helpful to type, “Explain securities litigation in simple terms” into a platform and get digestible results.

2. Generating a first draft

We all have been here: drafting a practice description from scratch; pulling together a new bio with limited information; attempting to lay out the elements of a new regulation so you have a starting point for a legal alert. These are all things that you can ask Chat GPT to help you with.

3. Brainstorming content

Similar to generating a first draft, you can use ChatGPT for content generation. You could ask, “What are the top five impacts of the Corporate Transparency Act?” Then, select the one that speaks to you and write an alert, blog, or LinkedIn post, using that idea as your inspiration.

4. Creating a jazzy headline

We all know by now that a good title increases the probability that folks will read your content. So why not ask ChatGPT for help? Darryl Cross, Executive Sales Coach at Norton Rose Fulbright, does exactly that, using these terms, “Show me 5 suggested headlines for this webinar/article.” Select the headline that you would actually click on and use that for your piece. And yes, I did use it to generate a better title for this article.

5. Repurposing materials

David Ackert, the founder/CEO of Ackert, Inc., recently shared on LinkedIn how he uses the tool to repurpose content: “I turn to it often to summarize and repurpose content. It turns out that blog I wrote last year still has legs; it just needed an AI makeover. In a matter of seconds, ChatGPT revises it into a new piece I can edit and reuse.” Repurposing evergreen content is one of the easiest tools in your toolbelt to stay top of mind. With ChatGPT, it becomes even easier.

My biggest tip, though, is to sign up for ChatGPT and play around with the platform. You’ll quickly realize that it is a massive resource for marketing and business development. A very solid silver lining ahead of total robot domination.

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Legal Marketing Association (LMA)

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