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Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

5 Laws That Can Make Or Break Your Law Firm's Website Project (And How to Deal With Them)

by JD Supra Perspectives on

A fascinating look at five "laws" that can impact organizational process and decision making, with tips on how to prevent them from derailing your law firm's website project....more

Sales Is a Five-Letter Word Attorneys Need to Learn

by JD Supra Perspectives on

The sales skill set is incredibly important for professionals to learn, even though - especially even if - you’re not in sales....more

Where Collaboration Meets Design In Legal Service

by JD Supra Perspectives on

Today more than ever in-house legal teams desire a greater degree of collaboration from their outside counsel....more

In Determining Marketing and Business Development ROI, Avoid Comparing Apples to Oranges

by ON24 on

In law firm conversations about ROI, we're still comparing apples and oranges. Here are three ways to resist the urge....more

Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis?

by JD Supra Perspectives on

Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more

Building a Better Marketing Team - Market Leaders Podcast with Dave Bruns of Farella, Braun + Martel

by JD Supra Perspectives on

Join David Ackert as he interviews Dave Bruns, Director of Client Service at Farella Braun + Martel in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - Dave's approach to mentoring his marketing...more

Well Facilitated Meetings Yield Productive Results: Here's How...

by JD Supra Perspectives on

A smart checklist of ideas to consider when planning your next facilitation with other professionals, clients, and even potential clients....more

Saying Thank You - How to Generate Revenue Through Client Appreciation

by JD Supra Perspectives on

In a legal marketplace where client retention and engagement and cross-selling existing clients are business development priorities, a client experience and appreciation program can make all the difference....more

"Authenticity" Might be Cliche, But It's Essential to Building Client Relationships

by JD Supra Perspectives on

Even though the word "authenticity" might make your skin crawl, it's actually a pretty important concept for lawyers - it's a buzzword for a reason....more

The True Value of Webinars Is the Relationship You Form With Attendees

by ON24 on

ON24's Katie O'Rourke on how to turn engagement into relationships with your online presentations....more

Smarter Workflows: The Hidden Value and Future Potential of AI at CLOC

by JD Supra Perspectives on

AI examples at CLOC 2018 were quite remarkable in demonstrating what could be accomplished today by embedding artificial intelligence into workflow applications....more

What JD Supra's 'Popular' List Teaches You About Effective Content Marketing

by JD Supra Perspectives on

Paul Ryplewski shares two critical content marketing tips for law firm marketers from JD Supra's 'Popular Reads' list....more

Doing Legal Differently - LeftFoot Podcast with Lisa Konie of Adobe

by JD Supra Perspectives on

In this episode, we talk with Lisa Konie, the Senior Director of Legal Operations at Adobe Systems and a CLOC board member. Lisa is responsible for her organization's Legal and Government relations departmental operations...more

The Key To Content Marketing Success? Measure Your Results. Here's How...

by JD Supra Perspectives on

Questions law firm marketers should ask of their data to make sure their content marketing efforts are on track....more

Adventures in Livestreaming - 'Facebook Live' Best Practices For Law Firm Marketers

by Kates Media on

How to excel at Facebook Live, from Rob Kates....more

Finding True North: How Corporate Legal Departments are Leading the Legal Industry Forward

by JD Supra Perspectives on

The rise of CLOC and its impact on the state of legal operations today....more

"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

by JD Supra Perspectives on

Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

7 Top Takeaways From the Legal Marketing Association 2018 Conference [Infographic]

by JD Supra Perspectives on

If you missed out on LMA18 this year, or simply want a refresher on what was covered check out these terrific marketing takeaways from the team at Introhive....more

Popular Reads on JD Supra

by JD Supra Perspectives on

A recap of some of the most popular posts published in March 2018 on JD Supra....more

Investing in the Relationship: Making Legal Collaboration Work in 2018

by JD Supra Perspectives on

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more

10 Ways to Be Happy and More Successful – A Recap of the #LMA18 Keynote Talk

by JD Supra Perspectives on

Successful people are not necessarily happy. But happy people are more likely to be successful....more

How to Create a Roadmap for Coaching Internal Clients

by JD Supra Perspectives on

The role of the coach on a sports team is the same as that of a business coach: to bring out the best in people....more

5 Key Elements of a Successful Law Firm Content Strategy

by JD Supra Perspectives on

You need a content strategy to bring discipline and focus to the way your lawyers communicate with clients and potential clients. Here's how....more

2018 CLOC Institute Shatters Traditional Collaboration Models

by JD Supra Perspectives on

We should all unpack our own assumptions about what collaboration looks like and explore the possibilities that arise from CLOC's extraordinary case studies and proposals....more

Lawyers, Who Is Building Your Client Relationships Today?

by JD Supra Perspectives on

Play the lead role in your business development and client relationships. Here's how....more

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