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Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

3 Easy Ways for Lawyers to Follow Up When Readers Share Their Writing Online

by JD Supra Perspectives on

How lawyers can turn audience engagement into next steps....more

7 Tips For Law Firm PR and Business Development Teams to Work Together More Effectively

by JD Supra Perspectives on

Tactical tips to strive for collaboration in your marketing departments....more

Find the Pain Point to Trigger a Buying Decision in Law Firm Business Development

by ON24 on

Finding the pain point - or triggering event - is what turns a prospect into a client....more

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

by JD Supra Perspectives on

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

The Definitive Guide for LinkedIn for Lawyers - Why It Is Time

by JD Supra Perspectives on

A five-page guide to LinkedIn for lawyers - why it matters to business development, and why now, especially. Are you in?...more

Legal Services Cost Money and That's OK! Reframe Your Thinking With Aliza Herzberg

by JD Supra Perspectives on

We had the pleasure of interviewing Aliza Herzberg on LeftFoot. Aliza started her own employment law firm in 2017 after a successful 24-year career working for others. Aliza’s key to business development success is making...more

Process Is the Key to Successful Lead Generation: 5 Ways Lawyers Should Focus Business Development

by ON24 on

Successful lawyers know that positive results come less from the act of generating leads, and more from the process they’ve developed around lead generation....more

Legal Marketing Association Advocates for Amendments to ABA Model Rules on Lawyer Advertising

It is critical that legal marketers continue to have a voice in this ongoing discussion, and LMA is determined to be that voice....more

Business Development Is a New Language for Lawyers: Scripts for BD Success

Sample scripts that have been successful in obtaining new business from friends, family members, referral sources and, most importantly, existing clients....more

How to Maximize Every Conference and Event You Attend (and Build Your Professional Brand)

by JD Supra Perspectives on

How do you transform yourself into a thought leader with clout vs being just another conference attendee? Stefanie Marrone offers a perspective....more

One Of the Most Promising Things About Artificial Intelligence In the Legal Profession

by Zero on

It'll keep you out of the Wall Street Journal....more

What Law Firms Want from CMOs: Observations From the Field

Law firms see a CMO as either the coming of a great messiah or a waste of money, or something in the middle....more

Aligned and Involved: Law Firm Marketing and Business Development, On the Same Page [Infographic]

Data from a 2017 joint study by LMA and Bloomberg Law shows that marketing and business development professionals are indeed aligned and involved with the strategic priorities of law firms....more

Accelerating Law Firm Practice with Legal Process Outsourcing - Market Leaders Podcast with Karen Katz, Mindcrest

by JD Supra Perspectives on

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast. Tune in to hear David and Karen discuss: - How Mindcrest's...more

3 Practical Ways to Improve Law Firm Culture

by JD Supra Perspectives on

Much is written about the changes in the practice of law – less so about the shift in the experience of lawyers in law firms....more

Artificial Intelligence Is the Future of Everything, Right? Not So Fast...

How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more

Can't Get Attorneys to Follow Up? Turn Your Content Into Business Development Leads Instead

by ON24 on

What do you do when you can’t get your lawyers to follow up with clients and potential clients who have shown an interest in what they have to say?...more

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use

by JD Supra Perspectives on

An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more

How to Set the Pace as a New BD Director - Market Leaders Podcast with Morgan Ribeiro, Waller Lansden Dortch and Davis LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Morgan Ribeiro, Chief Business Development Officer at Waller Lansden Dortch and Davis LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Morgan discuss: - How...more

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

by JD Supra Perspectives on

Are we entering a golden age for legal marketing?...more

The Essence of Business Development for Lawyers

by JD Supra Perspectives on

To succeed at business development, you need five things....more

Resiliency and Law Firm Business Development: A Conversation with Paula Davis-Laack

by JD Supra Perspectives on

For those not excited about executing tactical business development responsibilities; networking; pitching on business without success, and generally taking time to grow your practice when you prefer to practice law– this...more

The Associate Perspective on Law Firm Business Development: LeftFoot Q&A with Four Women Attorneys at Goodwin

by JD Supra Perspectives on

For our first episode of 2018 LeftFoot features four women associates from the Goodwin Private Equity and Mergers & Acquisitions business. We share their perspective on business development and taking on business development...more

3 Ways Artificial Intelligence Will Transform Law Firm Email in 2018

by Zero on

Artificial intelligence is finally coming to email and for lawyers and law firms it’s going to change everything....more

The Sustainable 2018 Resolution for Lawyers: Better Business Development

by JD Supra Perspectives on

How to implement and sustain business development planning, all year long....more

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