Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Why Your Law Firm Should Build a Media Company – The Thought Leadership Project
Having More Power in the Business Development Process – The Thought Leadership Project
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR
Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast EP129
Scott Love on How to Become a Rainmaker – The Thought Leadership Project
Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton
How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin Portaz
Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
Market Leader’s Podcast Episode 85: “Show Me You Know Me: How to Win Business through Human Connections in the Age of AI” with Samantha McKenna
Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm - Passle's CMO Series Podcast
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more
In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more
Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
The final in series of four articles on successful deployment of an Experience Management System by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more
One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more
The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more
The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more
Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more
In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more
In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more
The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more
JD Supra asked Glenn Cunningham what he learned after five years leading a global legal network. Here is what he had to say....more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
The term "non-lawyer" needs to go. Rich Bracken and DeAnna Papedis explain....more
To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more
Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more
In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more
A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more
The last in a three-part series on getting started in Experience Management by Rachel Shields Williams – Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more
The second in a three-part series on getting started in Experience Management by Rachel Shields Williams, Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more