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LMAMKT Business of Law

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

3 Reasons Law Firm Leadership Should Be Paying Attention to CLOC

by JD Supra Perspectives on

CLOC is a movement. Here's ILN's Lindsay Griffiths with three reasons why you should be paying attention....more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

5 Things a Successful Law Firm DMS Should Allow In the Age of Machine Learning

by Zero on

The DMS-as-walled-garden approach has been supplanted by a two-faceted need for both security and connectivity....more

Is 2018 the Year that Law Firms Close the Gap on Legal Operations?

by JD Supra Perspectives on

Five years ago a group of visionary in-house counsel from large corporations starting meeting and sharing information informally with the goal of creating more effective and productive relationships with their outside law...more

Think Dynamically About Your Clients - LeftFoot Podcast with Katie DeBord, CIO of Bryan Cave

by JD Supra Perspectives on

Operationalizing Legal Advice with Katie DeBord of Bryan Cave In the 100th episode of LeftFoot our guest Katie DeBord, Chief Innovation Officer at Bryan Cave highlights the substantive changes taking place in today’s legal...more

Fostering an Innovative Law Firm Culture - LMA Podcast #25

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

20 Behaviors of the 100%-Capable Attorney Rainmaker - How Many Do You Practice?

by JD Supra Perspectives on

What does it take to be a great rainmaker, able to generate millions of dollars in business - each year, reliably?...more

An Industry-Focused Approach to Law Firm Business Development - Market Leaders Podcast with Lindsey McReynolds, Schwabe Williamson...

by JD Supra Perspectives on

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast. Tune in to hear David and Lindsey discuss: - How Schwabe...more

3 Requirements of a Successful Law Firm Content Marketing Plan

by JD Supra Perspectives on

Don't mistake having the means to publish with having an audience....more

CMOs - The Culture Stewards of Tomorrow's Law Firm

by JD Supra Perspectives on

When your firm's brand and culture reinforce the same values, your voice in the marketplace is clear and believable. Here's why CMOs should lead the way...more

It's About the Client: Service is Personal - LeftFoot Podcast with Miller Canfield CEO, Michael McGee

by JD Supra Perspectives on

Our discussion with Michael McGee starts off with a point we can’t emphasize enough; it’s about the client. A client’s needs come first. Go beyond the legal deliverable and ease the concerns of the client. Get to know your...more

Is Law a Profession or a Business?

by JD Supra Perspectives on

Can a law firm truly operate like a business, and should it try?...more

What Makes a Strategic Legal Marketer?

LMA is excited to announce its inclusion in the 2018 edition of Leaders in Legal Business....more

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

by JD Supra Perspectives on

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

Legal Services Cost Money and That's OK! Reframe Your Thinking With Aliza Herzberg

by JD Supra Perspectives on

We had the pleasure of interviewing Aliza Herzberg on LeftFoot. Aliza started her own employment law firm in 2017 after a successful 24-year career working for others. Aliza’s key to business development success is making...more

Legal Marketing Association Advocates for Amendments to ABA Model Rules on Lawyer Advertising

It is critical that legal marketers continue to have a voice in this ongoing discussion, and LMA is determined to be that voice....more

One Of the Most Promising Things About Artificial Intelligence In the Legal Profession

by Zero on

It'll keep you out of the Wall Street Journal....more

What Law Firms Want from CMOs: Observations From the Field

Law firms see a CMO as either the coming of a great messiah or a waste of money, or something in the middle....more

Aligned and Involved: Law Firm Marketing and Business Development, On the Same Page [Infographic]

Data from a 2017 joint study by LMA and Bloomberg Law shows that marketing and business development professionals are indeed aligned and involved with the strategic priorities of law firms....more

Accelerating Law Firm Practice with Legal Process Outsourcing - Market Leaders Podcast with Karen Katz, Mindcrest

by JD Supra Perspectives on

Join David Ackert as he interviews Karen Katz, Senior Director of Business Development at Mindcrest in the latest episode of the Market Leaders Podcast. Tune in to hear David and Karen discuss: - How Mindcrest's...more

3 Practical Ways to Improve Law Firm Culture

by JD Supra Perspectives on

Much is written about the changes in the practice of law – less so about the shift in the experience of lawyers in law firms....more

Artificial Intelligence Is the Future of Everything, Right? Not So Fast...

How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use

by JD Supra Perspectives on

An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more

3 Ways Artificial Intelligence Will Transform Law Firm Email in 2018

by Zero on

Artificial intelligence is finally coming to email and for lawyers and law firms it’s going to change everything....more

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