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LMAMKT Business of Law

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.

3 Ways Artificial Intelligence Will Transform Law Firm Email in 2018

by Zero on

Artificial intelligence is finally coming to email and for lawyers and law firms it’s going to change everything....more

Client Journey Mapping: Evaluating & Enhancing Law Firm Client Value - LMA Podcast

The focus of the November/December 2017 issue of Strategies is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to...more

The Value of Data in the Business of Law - LMA Voice of the Client Podcast with NetApp's Connie Brenton

LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law...more

How To Drive Your Firm To Digital Marketing Success in 2018

by JD Supra Perspectives on

The last in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part One)

by JD Supra Perspectives on

Changing the ways lawyers charge for their services and, equally important, the ways that clients pay for them, requires more than flipping a switch and sending out a different type of bill. ...more

Drive Meaningful, Sustainable Value to Our Organization: Q&A with Mark Smolik, VP & GC at DHL

by JD Supra Perspectives on

Mark Smolik, Vice President General Counsel & Secretary, Chief Compliance Officer, DHL Supply Chain Americas, leads his company’s legal, commercial contracts management, compliance, and economic development teams. He’s a...more

5 Client Service Lessons for Law Firms from The Gap’s Head of Legal Operations

by JD Supra Perspectives on

Recap of a recent LeftFoot podcast at the intersection of legal operations and client service....more

Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

by JD Supra Perspectives on

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting....more

Accounts Receivable, Billable Hours, and Collections: The End Game or a Starting Point for Law Firm Success?

by JD Supra Perspectives on

Stop seeing your law firm as just a practice and start running it a business – a profit-driven entity with a forward-looking vision and a realistic, operative plan for success....more

Key Ingredients of a Law Firm's Strategic Plan - Market Leaders Podcast with Katy Von Treskow, Winston & Strawn

by JD Supra Perspectives on

Join David Ackert as he interviews Katy Von Treskow, Director of Marketing Communications at Winston & Strawn LLP, in the latest episode of the Market Leaders Podcast. Tune in to hear David and Katy discuss: - How Katy...more

Voice of the Client: Chris Ende, Law Firm Pricing, Solutions, and Panel Management Leader at General Electric

The LMA's ongoing 'Voice of the Client' series turns to GE's Chris Ende for insights on the business of legal service....more

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

by JD Supra Perspectives on

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Law Firms That Are Leading the Way to Successful Legal Operations

by JD Supra Perspectives on

Merry Neitlich looks at how two law firms - Baker McKenzie and Davis Wright Tremaine - are leading the way to improved legal operations....more

Extending Marketing's Reach Across the Firm - Market Leaders Podcast with Jill Weber, Stinson Leonard Street

by JD Supra Perspectives on

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David...more

5 Lessons for Law Firm Marketers from HubSpot's INBOUND 2017 Conference

by JD Supra Perspectives on

Conference notes from Stefanie Knapp, who recently attended HubSpot's INBOUND 2017 and offers thoughts about what such an event can teach legal marketers....more

How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

by JD Supra Perspectives on

Stefanie Marrone with client-focused highlights and takeaways for law firm leadership from this year's LMA Southeast conference....more

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14

by JD Supra Perspectives on

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

by JD Supra Perspectives on

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

Introducing New Tech to a Law Firm: Market Leaders Podcast with Sheenika Gandhi, Payne & Fears LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How...more

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Business Development Not-to-Do #9: Take a 'Fogameer' Approach to Your Sales Pipeline

by JD Supra Perspectives on

Too many lawyers let anyone into their pipeline who can fog a mirror. Here's how and why to free up time for better prospects....more

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