Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Why Your Law Firm Should Build a Media Company – The Thought Leadership Project
Having More Power in the Business Development Process – The Thought Leadership Project
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR
Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast EP129
Scott Love on How to Become a Rainmaker – The Thought Leadership Project
Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton
How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin Portaz
Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
Market Leader’s Podcast Episode 85: “Show Me You Know Me: How to Win Business through Human Connections in the Age of AI” with Samantha McKenna
Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm - Passle's CMO Series Podcast
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more
Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more
A step by step guide to how data can help your business development and marketing team work with attorneys to create the perfect law firm event....more
Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more
Don't mistake having the means to publish with having an audience....more
How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more
An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more