Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; See more +

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more! See less -