The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

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What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon. Tune in for a lively discussion about:

- How Kim's background in sales informs her role as the CMO of a major law firm

- The See more +

What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon. Tune in for a lively discussion about:

- How Kim's background in sales informs her role as the CMO of a major law firm

- The importance of executing integrated marketing campaigns, as opposed to doing random acts of marketing

- How thought leadership supports business development

- Why it's critical for marketing leaders to have the support of the firm's leaders

- How video marketing interrupts patterns and engages audiences See less -

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