What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon. Tune in for a lively discussion about:
- How Kim's background in sales informs her role as the CMO of a major law firm
- The See more +
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon. Tune in for a lively discussion about:
- How Kim's background in sales informs her role as the CMO of a major law firm
- The importance of executing integrated marketing campaigns, as opposed to doing random acts of marketing
- How thought leadership supports business development
- Why it's critical for marketing leaders to have the support of the firm's leaders
- How video marketing interrupts patterns and engages audiences See less -