As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:

- The different types of analytics available on different platforms

- What data matter and what don’t matter all that much

- How to use data to improve your marketing and business development See more +

As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in order to improve the ROI on your efforts. They discuss:

- The different types of analytics available on different platforms

- What data matter and what don’t matter all that much

- How to use data to improve your marketing and business development efforts

- What signals to look for as you progress from rookie content creator to preeminent authority in your field See less -