If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode of the Thought Leadership Project, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers. They address:

- Various writing formats outside of the typical “intro, background, analysis, conclusion” style that most legal articles utilize

- See more +

If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode of the Thought Leadership Project, Tom and Jay discuss some ways to change up your approach to content in order to create more engagement with your readers, listeners, and viewers. They address:

- Various writing formats outside of the typical “intro, background, analysis, conclusion” style that most legal articles utilize

- The value of writing in a less formal style by using the first and second person

- The importance of reading outside of your area of expertise in order to open yourself up to new ideas See less -