What Thought Leadership is—and is Not

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There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s not to be confused with other short-term, in-your-face marketing tactics. In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss some common misconceptions about thought-leadership marketing, describe what it is and is not, and attempt to set some realistic expectations. Among other See more +
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s not to be confused with other short-term, in-your-face marketing tactics. In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss some common misconceptions about thought-leadership marketing, describe what it is and is not, and attempt to set some realistic expectations. Among other things, they discuss:

- How thought-leadership marketing is more like farming than hunting

- How thought-leadership marketing generates new business leads, but not in the way most think about “lead generation”

- Why it’s critical to create a digital footprint consisting of your content

- The difference between “tricking” your audience and “enrolling” your audience

- Why thought-leadership is no substitute for business development See less -

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