Extending Marketing's Reach Across the Firm - Market Leaders Podcast with Jill Weber, Stinson Leonard Street

The Market Leaders Podcast
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Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:

- How Jill built a business development training program at Stinson that has been running for more than 12 years

- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts

- How See more +

Join David Ackert as he interviews Jill Weber, Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:

- How Jill built a business development training program at Stinson that has been running for more than 12 years

- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts

- How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients

- Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture

- How she made attorney branding a key element of Stinson's legal business development

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