Presentation Goals -
• WHAT - Build and maintain strong brand equity through proper trademark policing
• HOW - Protect the brand via a custom enforcement strategy
• CONSIDERATIONS - Promote ethical investigations in connection with brand usage and enforcement
• INVESTIGATORS – Preserving ethics obligations with investigators
• COMMUNICATIONS - Understand the limits of attorney client privilege regarding in-house counsel
• PRACTICAL TIPS - Tips for working with platforms and their takedown procedures
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