News & Analysis as of

Trademark Enforcement

Butler Snow LLP

Donuts, Tea, and Why E-Commerce Ruined the “Remote Market” Argument for Trademark Infringement Claims

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Here’s a trademark situation I see (and businesses stumble into) all the time: You’ve run Acme Widget in Nashville for years. A company you’ve never heard of has been running Acme Widget in Astoria, Oregon....more

Knobbe Martens

[Webinar] 4th Annual MCLE-a-thon - January 26th - 30th, 12:00 pm - 1:00 pm PT

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Please join us for Knobbe Martens’ 4th Annual MCLE-a-thon, taking place the week of January 26–30, 2026. This complimentary week-long program will offer 5.0 hours of California MCLE credit, one hour per day. Each session...more

Mayer Brown

The Upper Brand Gray Market Goods

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Gray-market goods—also called parallel imports—are genuine products first sold abroad that are imported into the U.S. without the U.S. trademark owner’s authorization. They’re not counterfeit; they’re real products, but they...more

Mayer Brown

The Upper Brand – BU v. BU

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It’s a classic clash of collegiate titans—Baylor University versus Boston University—but this time it’s over those deceptively simple letters “B-U.” This isn’t just alphabet soup; it’s a multi-count federal lawsuit that dives...more

Knobbe Martens

Trademark & Brand Protection Update | December 2025

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In the world of designer toys, few characters have captured hearts, and consumer sales, quite like Labubu. Created by artist Kasing Lung, and popularized by Chinese company Pop Mart, Labubu is part of “The Monsters” series –...more

ArentFox Schiff

‘Mayhem’ in the Marketplace: Judge Denies Injunction in Lady Gaga Trademark Dispute

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A federal judge in the Central District of California recently denied a surf apparel brand’s request to halt sales of Lady Gaga’s Mayhem album merchandise....more

Ervin Cohen & Jessup LLP

Branding in the AI Race: Ninth Circuit Sides With Startup in Trademark Challenge

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The Ninth Circuit has affirmed a trademark injunction in iyO, Inc. v. IO Products, Inc., a case that underscores how quickly branding conflicts can escalate in the technology and hardware sectors. The dispute centers on two...more

Bradley Arant Boult Cummings LLP

Taking Flight on Another’s Wings — the Potential Abandonment of Twitter’s Iconic Trademarks

Elon Musk’s year of controversy continues as startup Operation Bluebird attempts to take flight with its rival social media platform — “twitter.new” — by asking the U.S. Patent and Trademark Office (USPTO) to find that Musk’s...more

Seyfarth Shaw LLP

Is Slim Being Shady? Eminem’s Recent Trademark Activities

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Eminem’s recent trademark activities raise a question. Is Slim being shady in attempting to enforce his trademark rights, or is he duly protecting his brands? Protecting one’s trademarks isn’t just for big businesses, online...more

Thompson Coburn LLP

IP Corner® – December 2025 Edition

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Welcome to TC’s IP Corner® Holiday edition. We are excited to share this quarterly newsletter with our clients, colleagues, and friends as we examine hot topics, interesting cases, and weird yet entertaining happenings in the...more

Cozen O'Connor

A New Era of Trademark Protection in the Maldives

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Until now, the only means of protecting a trademark in the Maldives, the smallest country in Asia known for its rich marine life and vibrant coral reefs, was accomplished by publishing informal Cautionary Notices in local...more

Foster Swift Collins & Smith

USPTO Trademark Timeline Is Speeding Up: What That Means for Your Brand

The United State Patent and Trademark Office (USPTO) recently released its year-end trademark performance report. Examination timelines are improving, backlogs are shrinking, and quality remains consistently high; strong news...more

DLA Piper

The legal framework for fighting copycats, lookalikes and dupes: what can brand owners do to protect themselves?

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In this article, the second in our series, we look at the various legal options brand owners have when faced with copycats and compare trends across some key regions....more

Kilpatrick

5 Key Takeaways | Ethical Considerations in IP Investigations: Balancing Effectiveness and Integrity

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Kilpatrick’s Chris Bussert recently joined a panel discussing “Ethical Considerations in IP Investigations: Balancing Effectiveness and Integrity” at the 2025 INTA Leadership Meeting. The panel examined ethical challenges...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Off the Field, but Not Out of the Game: TOTAL 90 and the Plays That Could Change the Match

Some brands never fully fade, especially in industries in which nostalgia and cultural memory keep the brand alive long after a product line takes a step back. Nike’s TOTAL 90 line is one such example, remembered from its...more

Morgan Lewis

Campbell’s Stipulated Order Reinforces Trademark Protection in Political Speech

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The Campbell’s Company and CSC Brands LP recently resolved a trademark infringement lawsuit against Michigan congressional candidate Shelby Nicole Campbell and her “Campbell for Congress” campaign, which used imagery closely...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® – November 2025

Welcome to the November 2025 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss a cautionary tale for adopting an “abandoned” mark and explore monetary damages that can be awarded in trademark...more

Smart & Biggar

Trademark symbols explained: how to protect your brand in Canada

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In Canada, trademark owners may wish to use trademark symbols — i.e., ®, TM, MC and MD — to signify a claimed trademark and ward off competitors. Not all symbols are created equal, however, and it is important to understand...more

Weintraub Tobin

The Briefing: Turkey, Trademarks, and Thanksgiving Branding – IP Protection for Recipes and Holiday Traditions

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Who really owns your Thanksgiving traditions? In this special holiday edition of The Briefing, Weintraub Tobin partners Scott Hervey and Richard Buckley discuss how intellectual property law intersects with holiday food,...more

Kohrman Jackson & Krantz LLP

Schedule A Lawsuits: What You Need to Know

Over the last decade, Schedule A lawsuits have become a central enforcement mechanism for brand owners seeking to combat the surge of online counterfeiting and infringement. These cases—most commonly filed in the Northern...more

Thompson Coburn LLP

Cited and Indicted: Trademark Trouble in the Age of AI Hallucinations

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In Advance Local Media LLC v. Cohere Inc., Judge Colleen McMahon of the Southern District of New York denied Cohere’s motion to dismiss claims brought by a consortium of major news publishers. While the case includes robust...more

Vondran Legal

Audi Trademark Infringement Letters Explained: Know Your Rights

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Audi of America is an operating unit of Volkswagen Group of America, Inc., which enforces the trademark rights of Audi. AUDI® and AUDI FOUR RINGS LOGO® are registered trademarks that they will enforce. They also have trade...more

Troutman Pepper Locke

From Stairway to Sailing: Can Trade Dress Protect Iconic Guitar Designs? — No Infringement Intended Podcast

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In this episode of No Infringement Intended, Austin Padgett and Rusty Close move from sports jerseys and Florida State legends to yacht rock lore and double-neck guitars to discuss how patents and trade dress shape the guitar...more

Dorsey & Whitney LLP

Ninth Circuit Revives Trademark Dispute After Monster Energy Refused to Throw in the Towel

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The Ninth Circuit recently revived Monster Energy Company’s (“Monster Energy”) trademark and trade dress dispute against a company that markets camping equipment under the mark 4MONSTER. Monster Energy owns the well-known...more

Perkins Coie

The Shape of the Season: Holiday Insights on Nontraditional Trademarks

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The holiday season puts brands on full display—storefronts glow, packaging pops, and signature sounds and scents fill the air. It is also a great time to consider how nontraditional trademarks might advance your brand’s...more

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