Google will be shutting off Google Analytics Universal Analytics (U.A.) on July 1, 2023, which means you need to upgrade to Google Analytics 4 (G.A.4) as soon as possible. Have questions? We have the answers. Find out what you need to know about G.A.4 in our F.A.Q. video below.

Is Google Analytics 4 free?

Yes, Google Analytics 4 is free. There is no cost to upgrade. Contact us today to get started.

What is Google Analytics 4 vs Google Analytics?

G.A.4 is the newest version of Google Analytics. Google built this version based on their previous App + Web measurement product. Read more about G.A.4 in our post, Getting to Know Google Analytics 4 for Legal Marketers.

Should I switch to G.A.4 now?

Yes, you should switch to G.A.4 as soon as possible. Google Analytics will cease processing of any data flowing into the old version of Google Analytics on July 1, 2023. If you need help with the upgrade contact us here.

How do I switch from Analytics to G.A.4.?

Switching from Google Analytics to G.A.4 is a simple process. Google even has a handy setup assistant built into the platform. Check out our post on installing Google Analytics 4.

If you need assistance with configuration, contact us.

How do I know if my website is using G.A.4?

There are a few ways to know if your website is using G.A.4. The simplest way in our opinion is to leverage the Google Tag Assistant Chrome Extension. After enabling the extension you can see what tags are firing on your website. All Universal Analytics Properties start with U.A. and all G.A.4 properties start with G.