FTC’s Final ‘Click to Cancel’ Rule on Negative Option Programs: What You Need to Know

On October 16, 2024, the Federal Trade Commission (FTC) announced its Final Rule revising its Negative Option Rule, now known as the Rule Concerning Recurring Subscriptions and Other Negative Option Programs (the Rule). The Rule applies to all negative option programs for both B2C and B2B transactions in any media, including online, telephone, print and in-person. This includes prenotification and continuity plans, automatic renewals and free trial offers.