FTC Targets Amazon In Crackdown On ‘Dark Patterns’ Marketing Tactics

Moritt Hock & Hamroff LLP

The Federal Trade Commission (FTC) alleged that Amazon used digital marketing tactics known as “dark patterns” to trick millions of customers into unknowingly enrolling in Amazon Prime auto-renewing subscriptions, while knowingly making it difficult for customers to cancel those subscriptions, according to a lawsuit filed recently in federal court. Not so, responded Amazon in a statement to media following the FTC filing, contending that the agency’s claims were “false on the facts and the law.”

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