Publishers Clearing House: A Cautionary Tale on the Risks of ‘Dark Patterns’ Marketing

Moritt Hock & Hamroff LLP

Publishers Clearing House (PCH) is well known for surprising major sweepstakes winners with a Prize Patrol knock on their doors. But the recent lawsuit filed by the Federal Trade Commission (FTC) against the company was anything but surprising given the agency’s pursuit of alleged “dark patterns” marketing tactics.

Please see full publication below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Moritt Hock & Hamroff LLP | Attorney Advertising

Written by:

Moritt Hock & Hamroff LLP

Moritt Hock & Hamroff LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide