In Part 2 of a two-part series, The Grass is Always Greenberg features another excerpt from the 2022 Cannalaw Summit: Weighing the Risks and Rewards of Celebrity Branding in the Cannabis Industry.
Priya Sopori and Alexa Steinberg discuss, as panelists, the future of cannabis marketing, Will the new frontier feature endorsements from star athletes? Will the cannabis industry join the ranks of sneakers, soda, cars, and clothing as a “jewel of the celebrity endorsement dollar?"
