Recently, the State of New York enacted SB 5941-B (the “Act”), which revises the general business law, focusing on the obligation of businesses to inform consumers about an impending automatic renewal or continuous service charge at least forty-five days before the charge is applied. The amendment states that in the case of a business allowing a consumer to accept an automatic renewal of six months or more, the business is required to notify the consumer about the upcoming automatic renewal or continuous service charge at least fifteen days, but not more than forty-five days, before the cancellation deadline for such automatic renewal. The notice must also include instructions on how the consumer can cancel the renewal charge. The new amendment does not apply to any business, or its subsidiary or affiliate, subject to regulation by the NY Department of Public Service or the FCC. The bill became effective upon enactment.