"Retail Rap" – Analysis of Business and Legal Trends in the Industry: November 2019

Ballard Spahr LLP

Welcome to our latest edition of Retail Rap. From influencer marketing to launching a startup and ensuring digital advertising complies with the latest regulations, retail issues are making news—and presenting legal challenges to the industry. In this issue, we take a hard look at the developments shaping retail.

– David Landau, Practice Group Leader


INFLUENCER ADVERTISING: AVOID TRENDING DOWN

Influencer marketing isn’t a new concept in the retail industry. Yet it’s grown to wildly popular levels in the past few years. With one billion monthly users on Instagram and global influencer advertising spend exceeding $5.7 billion, the race for authentic, influencer-generated content is increasingly competitive.

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CCPA'S UNCERTAIN DIGITAL ADVERTISING EFFECT

An online shopper clicks on a sweater. The garment then follows that person around the internet, from site to site. This friendly reminder is tied to a retailer’s targeted advertising using tracking cookies.

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STARTUP RETAIL & FASHION: CONSIDERATIONS FOR ENTREPRENEURS LOOKING TO LAUNCH

A Q&A with Greg Seltzer, a Co-Practice Leader of Ballard Spahr's Emerging Growth and Venture Capital Group

Gregory L. Seltzer concentrates his practice on public and private merger and acquisition transactions, including private equity and venture capital financing transactions, securities offerings, and spin-out transactions. He represents entrepreneurs, startups and emerging companies in cutting-edge industries, including SaaS, virtual currency, biotech, mobile applications, and cloud-based technology, among others. He also represents venture capital firms, family office investors, and angel investors.

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