In an age where computer generated imagery (CGI) and digital effects enable entire film genres to exist, like Marvel’s superhero series the Avengers or Guardians of the Galaxy, audiences have no expectation that movies they consume depict actual events or reflect reality. It is therefore reasonable to assume that the context and forum of how digital media and information is communicated, observed and consumed informs our default expectations of it. Digital media, augmented reality social media filters, video games and salacious news stories are wildly successful and nearly omnipresent forms of entertainment. If we were to unwittingly rely on inauthentic digital media or false information in the course of our daily lives or during the course of business operations, however, we would find it both highly problematic and devoid of entertainment value....