To understand GDPR, you must see the cultural gap between EU and US -

EU Data Protection Rules (aka GDPR) -

Why should you care about those rules?

• They aren’t going away: in fact, similar rules will start coming from within the US.

• Fines: Supervisory Authorities are able to impose administrative fines of up to 20 million Euros, or 4% of total worldwide revenues of the preceding financial year, whichever is higher.

• Contracts: Your business partners will expect you to be compliant and you’ll have to confirm that compliance in contracts.