A growth company, regardless of whether it is actively seeking capital, should always be fundraising. Fundraising is more than just a formal period during which a company is officially seeking capital. A growth company must also engage in the informal process of getting its name out, creating a buzz and networking. Investors are more likely to invest in companies and people they know, and the best way to get to know a company is by watching it grow. Company founders should network with investors whenever possible and build relationships that create possible platforms or networks for future fundraising.

Raising capital is not a quick process. In fact, a formal raise takes time, usually longer than you think. One of the best ways to jumpstart the process and better position a company is to regularly engage in the informal fundraising process by consistently networking with investors.