In this day and age, data privacy is a hot topic. Many Americans believe their personal data is less secure now than ever and that data collection poses more risks than benefits. For this reason, among others, businesses must consider data privacy when setting up their websites so that they can prioritize protecting personal information, establish trust with consumers, and comply with regulations to avoid potentially severe legal penalties.
Privacy policies also often include the security measures utilized to safeguard and protect the data that is being collected from visitors. This frequently means an outline of the security measures your business has taken to safeguard customer data by your business, or the third-party vendors your business uses.
Multiple global regulations direct businesses to inform their users about data collection practices to give visitors greater control over their personal information. These include the European Union’s General Data Protection Regulation (“GDPR”), which recently adopted new rules in July to ensure stronger enforcement of the GDPR in cross-border cases, and the California Consumer Privacy Act (“CCPA”),
Failure to comply with these regulations can result in penalties, including substantial fines. Look no further than the record $1.3 billion fine levied on Meta for its failure to comply with the GDPR this past May.
- Relevant definitions, such as defining Personal Information
- The types of data collected
- How you might use the data
- Any disclosure of personal information to third parties
- If applicable, the visitors’ rights under the GDPR.
- If applicable, the visitors’ rights under the CCPA.
 2021 H.B. 2307/2021 S.B. 1392, https://lis.virginia.gov/cgi-bin/legp604.exe?ses=212&typ=bil&val=Hb2307