6 Tips for Improving Your Chambers Submissions in 2017: How to Streamline Internal Processes for More Productive Results

by Knapp Marketing

Now that Chambers submissions have been completed, you can relax, right? Actually, now is the ideal time to conduct an internal post mortem to see how you can improve your in-house processes in 2017 to ensure better Chambers results. If you want to avoid the last minute Chambers scramble this year, take a frank look now at your system for collecting and editing information for this and all rankings, and consider ways to streamline and manage the process.

Firms who are consistently ranked in Chambers know that preparation for submission season takes all year long. Getting to this stage of preparation may require an investment of some time and energy, but it yields the benefit of a more orderly, less stressful process when deadlines loom. The advantages extend beyond just Chambers:  information gathered from lawyers in an orderly, well documented way provides data which can not only be used in other submissions, but also in marketing materials and RFPs throughout the year.

Here are some tips you can implement now to make the process easier next year.

1.) Analyze your prior submissions – even for other ranking services.

Watch to see whether individual practitioners are rising or falling in the ranks; make sure you update biographies. Observe and document the ebb and flow of your practices: keep track of developments and trends in case law, industry sectors and law firm business.

2.) Keep your website up to date.

Bios, practice group descriptions, and representative matters which are up-to-date online are invaluable for Chambers and other marketing efforts.

3.) Keep a running track record for each practice group.

Each department’s most significant matters should be documented and frequently updated in a format which includes the details Chambers requires: matter value, names of counsel and opposing counsel, is it a cross border matter?

4) Keep it simple.

Describe matters for posterity, using language non-lawyers will understand. Chambers researchers are not attorneys. They are also not American, so don’t assume they will understand or appreciate American definitions, acronyms and spelling conventions.

5) Keep track of firm and case mentions in the press.

Media mentions of your lawyers and of the cases in the submission give important third party validation to your own glowing descriptions of yourself. When one of your matters is mentioned in the media, update your Chambers track record.

6) Consider outside support.

If one of your lawyers or practice groups is not getting ranked when you know they should, it may be time to call for extra help. Consultants like Knapp Marketing can analyze your processes and advise how to improve in the coming year. If it feels like your Chambers process is chaotic and inefficient, we can assist you in setting goals and establishing systems which take the headache out of submissions. We also instruct firms on how to leverage the information collected for ranking submissions in other marketing and business development initiatives (i.e. see our previous post on Chambers referees).

Investing in these best practices over the course of the year will provide valuable return in the creation of impressive Chambers submissions, both for firms new to the process and for firms seeking to improve and maintain their rankings.

Written by:

Knapp Marketing

Knapp Marketing on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
Privacy Policy (Updated: October 8, 2015):

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.


JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.