The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more
8/4/2023
/ Advertising ,
Brand ,
Copyright ,
Disclosure ,
Disclosure Requirements ,
E-Commerce ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Online Platforms ,
Online Reviews ,
Social Media ,
Trademarks ,
Websites
Brands continue to promote sustainable and eco-friendly qualities of their products and services, and regulators are sharpening their enforcement tools in response. Both the United States and European Union took steps in the...more
7/28/2023
/ Advertising ,
Brand ,
Climate Change ,
Enforcement ,
Environmental Social & Governance (ESG) ,
EU ,
Federal Trade Commission (FTC) ,
Green Marketing ,
Marketing ,
Recycling ,
Retailers ,
Sustainability
As a society, we tend to admire celebrities, which can greatly influence our desire to purchase the products they promote. A single celebrity endorsement can increase sales by 4% (if not more). Many popular consumer products...more
Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in brand reputation....more
Ring in the new year by avoiding marketing practices that could result in class actions, regulatory enforcement actions, and competitor claims. Here are five advertising and marketing law takeaways for brands and legal teams...more
12/15/2020
/ Advertising ,
Automatic Renewals ,
Brand ,
Charitable Sales Promotion ,
Coronavirus/COVID-19 ,
Endorsements ,
Federal Trade Commission (FTC) ,
Health Claims ,
Marketing ,
Price Gouging ,
Subscription Services
Brands continue to build their sustainability and environmental marketing programs in response to consumer demand. A recent report found that nearly eight out of ten consumers are making sustainability-based purchase choices....more
7/22/2020
/ Advertising ,
Best Practices ,
Brand ,
Consumers ,
Enforcement ,
Federal Trade Commission (FTC) ,
Green Guides ,
Marketing ,
Risk Management ,
Sustainability ,
Truth in Advertising
This holiday season, brands are ready for bustling sales, special offers and joyful consumers. However, with regulators on the lookout for deceptive practices and plaintiffs’ attorneys ready to file class actions, the...more
The Federal Trade Commission (FTC) recently issued more than 90 letters to marketers and their social media influencers warning that influencers must clearly and conspicuously disclose material connections in social media...more
Your product teams surely have already finalized their lineup of holiday winners, the new gizmos and must-have widgets that you hope end up on everyone’s wish lists.
Unless the product gets noticed by consumers,...more