Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more
8/16/2017
/ Advertising ,
Celebrity Endorsements ,
Commercial Use ,
Copyright ,
Copyright Infringement ,
Copyright Ownership ,
Corporate Branding ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Hashtags ,
Intellectual Property Protection ,
Native Advertising ,
Photographs ,
Right of Publicity ,
Social Media ,
Trademark Infringement ,
Trademarks
In July of 2015, I wrote about the New FTC Guidelines for Promoting Products on Social Media. I discussed the FTC’s rationale, concerns and stance on using social media to advertise and promote products. At the time, when the...more
5/12/2017
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Instagram ,
Internet Marketing ,
Native Advertising ,
Retail Market ,
Social Media
Who Are My Employees?
The legal landscape for employers is changing. Led by the National Labor Relations Board (the “NLRB”), there is a growing trend to hold employers accountable, not only for their own employees, but...more
7/8/2016
/ Browning-Ferris Industries of California Inc. ,
Copyright ,
Discrimination ,
Fair Pay Act ,
FEHA ,
Franchises ,
Hospitality Industry ,
Joint Employers ,
Labor Code ,
McDonalds ,
Online Advertisements ,
Social Media
Social media can be used in a multitude of ways for savvy brands to promote their products. They can loan out a new phone, provide free access to an app, provide free products, etc., in exchange for publicity on social media....more
We hope you enjoy this edition of our Tech Newsletter.
As technology continues to drive business innovation and growth, new and existing companies positioned to take advantage of the tech trends for 2016 will be better...more
10/9/2015
/ Advertising ,
Assignments ,
Commercial Bankruptcy ,
Crowdfunding ,
Direct to Consumer Sales ,
Emerging Technology Companies ,
Enterprise Agreements ,
Federal Trade Commission (FTC) ,
Internet ,
Master Service Agreement ,
Medical Devices ,
Securities and Exchange Commission (SEC) ,
Social Media ,
Technology ,
Telehealth ,
Trade Secrets ,
Vendor Contacts
Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more
Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more