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[Webinar] Promotional Review Best Practices: Mitigating Risks, Maximizing Success - September 25th, 1:00 pm ET

How can you reduce conflict on the PRC and work together efficiently across different functions to achieve a common goal? What are the Food and Drug Administration (FDA) regulations you need to keep top of mind when...more

Makers of Head Impact Sensors Avoid FTC Enforcement Headache

The makers of three types of head impact sensors survived a Federal Trade Commission (FTC) review into advertising claims for their products, with the agency closing out its investigation without taking action....more

Deceptive ‘Free Trial’ Offers Cost Defendants FTC Action

The Federal Trade Commission (FTC) obtained a temporary restraining order (TRO) that brought a halt to an Internet marketing scam that touted supposedly “free trial” offers for personal care products and dietary supplements....more

New False Ad Suits: Headphones, Pasta Sauce, and Energy Drinks

Recent false advertising lawsuits run the gamut from sweaty Bose headphones to pasta sauce with preservatives to a battle between energy drink companies....more

State AGs Settle Cause Marketing Suit Over ‘Operation Teddy Bear’

A group of 16 state attorneys general reached a deal with a Tennessee nonprofit charged with violating state law with its “Operation Teddy Bear” program....more

Ad Agency Pays FTC $2M in Record Deal

In the largest payment ever made by an advertising agency in a Federal Trade Commission (FTC) action, Marketing Architects agreed to pay $2 million over allegedly deceptive radio ads for weight loss products....more

Advertising Law - June 2017 #3

FTC Jumps on Trampoline Marketing - The Federal Trade Commission (FTC) bounced purportedly misleading trampoline marketing claims in a new administrative consent order. Son “Sonny” Le and his brother Bao “Bobby” Le...more

Advertising Law - May 2017 #3

FTC Emphasizes Disclosures in Letters to Influencers, Marketers - Influencers and marketers must clearly disclose their relationships, the Federal Trade Commission reiterated in more than 90 letters sent by the agency...more

VR/AR—The Look Ahead (and All Around...) in Advertising

Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the future. While the costs, customer access to devices, and limited content limit...more

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