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Not the NARB’s Favorite: Pasta Claims Should Be Discontinued

The National Advertising Review Board (NARB) agreed with the National Advertising Division (NAD) that Goya Foods Inc. failed to support its objective preference claim that its Excelsior brand pasta is “La Pasta favorita de...more

11/8/2019  /  Advertising , False Advertising , NAD , NARB , Puffery

Individual Issues Predominate, Eliminating Class in Song-Beverly Suit

A California appellate panel affirmed the decertification of a class of consumers in a Song-Beverly Credit Card Act lawsuit challenging Williams-Sonoma’s collection of zip codes and email addresses during credit card...more

FTC Hosts Workshop on National Origin Claims

Taking a deep dive into national origin claims, the Federal Trade Commission (FTC) hosted “Made in the USA: An FTC Workshop.” Participants in the half-day event began with a discussion of consumer perception of U.S.-origin...more

Organic Marketer Settles for $1.76M With FTC

To settle charges of falsely advertising its bath and beauty products as organic and vegan, a Miami-based company and its owner agreed to a $1.76 million deal with the Federal Trade Commission (FTC)....more

[Webinar] Promotional Review Best Practices: Mitigating Risks, Maximizing Success - September 25th, 1:00 pm ET

How can you reduce conflict on the PRC and work together efficiently across different functions to achieve a common goal? What are the Food and Drug Administration (FDA) regulations you need to keep top of mind when...more

False Sale Prices Result in Real $6M Settlement

General Nutrition Centers (GNC) agreed to pay $6 million to settle a class action accusing the national retailer of promoting “phantom markdowns” on its website....more

Help the FTC Help Consumers, Op-Ed Urges

Congress needs to step up and provide both the resources and legal authority for the Federal Trade Commission (FTC) to effectively enforce the privacy rights of consumers in the United States, former director of the FTC’s...more

No Injury, No Lawsuit, California Court Rules

A California federal court tossed a lawsuit filed by two nonprofit organizations against Sanderson Farms, Inc., over claims that their chicken products are “100% Natural.”...more

Makers of Head Impact Sensors Avoid FTC Enforcement Headache

The makers of three types of head impact sensors survived a Federal Trade Commission (FTC) review into advertising claims for their products, with the agency closing out its investigation without taking action....more

Meat Alternative Company Starts Beef With Arkansas State Law

Where’s the beef? In Arkansas federal court, where the Tofurky Company challenged a new state law that prohibits the labeling of plant-based meat alternatives as “burgers,” “beef,” “pork” or “sausage” or other meat-related...more

North Dakota Jumps on Auto Renewal Law Bandwagon

Joining the recent trend of jurisdictions stepping up oversight of automatic renewal laws, North Dakota has enacted a measure regulating auto renewal provisions in the state....more

Healthcare Advertising: Understanding the FTC’s Role and Regulations

Keeping patients well informed is a core principle of American healthcare policy, and advertising plays an important role in getting important information out to the public. The laundry list of side effect warnings featured...more

FTC Actions Emphasize Data Security

In the most recent Federal Trade Commission (FTC) actions alleging data security violations, the agency settled with an online rewards website and a dress-up games website over allegations that the sites failed to take...more

Plaintiff Seeks to Close the Door on Lowe’s Store-Closure Ads

Are “store closing” signs misleading advertising? Daniel Dugo answered in the affirmative in a new class action complaint filed against Lowe’s in California federal court....more

California Appellate Panel Upholds Validity of Pricing Statute

Siding with the government, a California appellate panel held that section 17501 of the Business & Professions Code was not unconstitutionally vague on its face or as applied to national retailers accused of deceptive...more

Ad Groups Aim to Pass Federal Privacy Legislation

The advertising industry has teamed up to form a new organization dedicated to enacting federal privacy legislation. Privacy for America—with a steering committee comprising representatives from the Association of National...more

Tech Scam Costs Office Depot, Software Company $35M

For tricking consumers into spending millions of dollars on computer repairs and technical services by falsely claiming their software uncovered malware symptoms on consumers’ computers, Office Depot Inc. and its software...more

NARB Shines a Light on ‘Double Offer’ Flashlight Claims

In order to clearly and conspicuously disclose the discount or price offered for a second item and any associated charges or fees, the National Advertising Review Board (NARB) recommended that Telebrands Corp. modify its...more

4/5/2019  /  Advertising , NAD , NARB

KleptoCats App Steals FTC Referral From Self-Regulatory Programs

In a joint referral, the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit notified the Federal Trade Commission (FTC) that HyperBeard had refused to participate in the...more

Deceptive Pricing Suits Continue to Proliferate

While the initial wave of deceptive pricing suits appears to be ending in settlements, new class actions are still being filed—including suits against Barneys Warehouse and Kate Spade outlet stores....more

Fake Likes, Followers Yield Real Legal Action

In what is being called the first enforcement action involving fake social media endorsements, New York Attorney General Letitia James announced a settlement with a company that allegedly sold the likes and views of fake...more

Ross Settles Deceptive Pricing Suit for $5M

A deceptive pricing class action will cost Ross Stores almost $5 million after a federal judge in California granted preliminary approval to the settlement agreement....more

Direct Selling Joins Self-Regulatory Program Neighborhood at CBBB

The Direct Selling Association (DSA) announced the establishment of a new direct selling self-regulatory program that will be administered by the Council of Better Business Bureaus (CBBB)....more

Accountability Program Tackles Opt-Outs, Disclosures in New Decisions

In its latest decisions, the Online Interest-Based Advertising (IBA) Accountability Program tackled the issues of privacy disclosures and consumer opt-out tools following inquiries into two advertising technology companies....more

ANA Seeks Changes to Massachusetts Data Breach Notification Law

Still reeling from the enactment of the California Consumer Privacy Act (CCPA), the Association of National Advertisers (ANA) is pushing back against a proposed data breach notification bill in Massachusetts....more

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