News & Analysis as of

Better Business Bureau

BakerHostetler

[Podcast] AD Nauseam: The AD Legend Series – Featuring Mary Engle

BakerHostetler on

On today’s episode of AD Nauseam Amy and Daniel have a special guest – Mary Engle, Executive Vice President, Policy at BBB National Programs and former Associate Director for Advertising Practice at the FTC and they discuss a...more

Hinch Newman LLP

FTC Alleges Adobe and Executives Deceived Consumers About Early Termination Fees and Prevented Easy Cancellation of Subscriptions

Hinch Newman LLP on

On June 17, 2024, the Federal Trade Commission announced an action against software maker Adobe and two of its executives for allegedly deceiving consumers by hiding the early termination fee for its most popular subscription...more

Shook, Hardy & Bacon L.L.P.

NAD Finds Fenty Skin Cleanser Claims Supported, Recommends Changes for Influencer Disclosures

The Better Business Bureau’s National Advertising Division (NAD) has ruled that Fenty Skin LLC provided a reasonable basis for certain product claims made during product demonstrations on social media featuring influencers...more

Fox Rothschild LLP

NAD Case Decision Summaries

Fox Rothschild LLP on

The National Advertising Division (NAD) issues decisions on a periodic basis involving advertising claims submitted to it for review. Although the full case decisions are not publicly available without a subscription, the...more

Fox Rothschild LLP

NAD Reiterates Health Claim Guidance

Fox Rothschild LLP on

The National Advertising Division (NAD) of the Better Business Bureau (BBB) recently reminded advertisers that tout the benefits and health-related features of their products to be mindful of the Federal Trade Commission’s...more

Fox Rothschild LLP

NAD Rejects Use of R Symbol

Fox Rothschild LLP on

Earlier this month, the National Advertising Division (NAD) of the Better Business Bureau (BBB) announced a recommendation that Planting Hope Brands, LLC discontinue use of the ® (registered trademark symbol) in advertising a...more

Venable LLP

Not So Fast: FTC Letter Rebukes Direct Selling Self-Regulatory Council Guidance

Venable LLP on

Historically, the Federal Trade Commission (FTC) has touted self-regulation as integral to consumer protection. This has included encouraging industries to work with the Better Business Bureau (BBB) in developing a...more

Hahn Loeser & Parks LLP

Beware! Corporate Transparency Act Scams Target Business Owners

The Corporate Transparency Act (“CTA”) took effect on January 1, 2024, and with it comes new federal reporting requirements for many business owners across the United States. Unfortunately, the introduction of the CTA has...more

Venable LLP

The National Advertising Division Recommends That Pier 1 Modify Subscription Disclosures

Venable LLP on

Last month, the National Advertising Division of BBB National Programs reviewed Pier 1’s subscription rewards program and recommended that the company provide clearer disclosures of the automatic renewal program. The...more

Kilpatrick

5 Key Takeaways | Nuts and Bolts of NAD Proceedings

Kilpatrick on

Barry M. Benjamin, managing partner of Kilpatrick Townsend’s New York office and chair of the firm’s Advertising and Marketing group, was honored to co-present at a session from the 2022 ANA Masters of Advertising Law...more

Kilpatrick

[Event] A Look at ESG Advertising Claims and Influencer Marketing Under the FTC’s Proposed Revisions to the Endorsement Guides -...

Kilpatrick on

Regulatory scrutiny of advertising has ramped up significantly over the past year, and nowhere more so than with (1) environmental, social, and governance (ESG) issues, and (2) social media influencers and the Federal Trade...more

WilmerHale

CISR Proposes Teenage Privacy Program Initiative

WilmerHale on

On April 19, 2022, the Better Business Bureau’s (BBB) Center for Industry Self-Regulation introduced the TeenAge Privacy Program (TAPP), an emerging initiative that sets out to help companies develop a teen-centric approach...more

Wilson Sonsini Goodrich & Rosati

BBB National Programs’ Center for Industry Self-Regulation Launches Roadmap for Teen Privacy

On April 19, 2022, the BBB National Programs' Center (BBB NP) for Industry Self-Regulation launched the TeenAge Privacy Program (TAPP) Roadmap, a new operational framework to help companies develop digital products and...more

Katten Muchin Rosenman LLP

NAD Finds Emojis Communicate Clear Messages in Advertising - Kattison Avenue/Katten Kattwalk | Issue 1

In a pair of recent decisions, the National Advertising Division (NAD) of BBB National Programs examined the use of emojis in advertising and found in at least one case that emojis can make expressly disparaging statements....more

Manatt, Phelps & Phillips, LLP

NAD Issues Decision Regarding Zarbee’s Cough Products

Cough relief claims for Zarbee’s, Inc., cough products were challenged by a competitor, Maty’s Healthy Products, LLC, with the National Advertising Division (NAD) of BBB National Programs. Both companies sell honey-based...more

Faegre Drinker Biddle & Reath LLP

Healthy Choices: The Power and Perils of Health and Wellness Claims in Advertising

Even before COVID-19 had turned each of us into an amateur epidemiologist, companies in nearly every industry had begun to recognize the magnetic appeal of health and wellness claims in consumer advertising. Marketers of...more

Fox Rothschild LLP

BBB Report Offers Insights Into Teens’ Privacy In Mobile Apps

Fox Rothschild LLP on

"In a world where teens are restricted from driving, voting, and making other decisions regarding their autonomy, why does the assumption exist that they can properly manage their own data privacy?" asks the Better Business...more

Dorsey & Whitney LLP

You Snooze, You Lose! Inadequate Disclosures in Native Advertising

Dorsey & Whitney LLP on

If you’ve never had insomnia, consider yourself lucky. For the rest of us still awake at 3:00 am trying to count sheep, the promise of a plush mattress made out of clouds seems like a dream come true....more

Womble Bond Dickinson

FTC Not Playing Games with Misrepresentation of Privacy Standards

Womble Bond Dickinson on

The US Federal Trade Commission (FTC) shows no patience with companies falsely claiming participation in industry standards organizations, especially where children’s data is involved. A recent case proves this point. The...more

Kilpatrick

5 Key Takeaways - Advertising and Privacy Law: The BBB National Programs, NAD, CARU, and the Hottest Topics

Kilpatrick on

In February, 2020, Kilpatrick Townsend hosted two BBB National Programs events on Hot Topics in Advertising and Privacy Law, first in its San Francisco on February 11 and then in its Atlanta office on February 26. Barry...more

Hogan Lovells

National Advertising Division Refers Supplement Advertising to FTC

Hogan Lovells on

A recent action by the National Advertising Division (NAD), a self-regulatory arm of the Better Business Bureau, illustrates that advertisers who participate but decline to be bound by an NAD Decision can expect to be...more

ArentFox Schiff

Subscription Snack Company Hit with FTC Complaint for Misrepresenting Positive Consumer Reviews

ArentFox Schiff on

The FTC alleged that UrthBox did not disclose that some consumers received compensation, including free snack boxes, to post positive reviews. In addition, UrthBox offered “free” trial boxes during this time that resulted...more

ArentFox Schiff

2020 Brings New NAD and NARB Fees

ArentFox Schiff on

For companies with annual gross revenue of $5 billion or more, the new NAD filing fee is $35,000, while companies with annual revenue of between $250 million and $5 billion will have to pay $30,000. Previously companies with...more

ArentFox Schiff

Wireless Providers Dispute Legitimacy of ‘5G Evolution’ Network

ArentFox Schiff on

The NAD case between AT&T and T-Mobile is just the latest development in the ongoing battle over 5G, the next generation of technology for wireless networks. All of the wireless providers are racing to upgrade their existing...more

Fox Rothschild LLP

Two Better Business Bureau Entities Refer Companies To Federal Trade Commission

Fox Rothschild LLP on

This month, two self-regulatory bodies that are administered by Better Business Bureau National Programs, Inc. (BBB), referred two different companies to the Federal Trade Commission (FTC) for investigation. First, on...more

44 Results
 / 
View per page
Page: of 2

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide