Roy Sexton with what he learned and what inspired him at LMA 2019 legal marketing and BD conference in Atlanta....more
We are all "tech people" now. Here's how to live and thrive with technology in your firm....more
Marketing technology: how do we live with it? Because we certainly can't live without it...more
Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more
Be kind. Be polite. Be supportive. Be inclusive. Those skills will serve you well at LMA, at your firms, and in life....more
Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more
Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more