A well-designed website is the cornerstone of any digital marketing strategy. A website is a reflection on the firm and can bring in – or turn away – potential new business. Law firm websites are where your clients and prospects go to validate who you are, connect with you for a specific need, and learn about your firm’s services, culture, and place in the market.
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6 easy steps to develop a website.
1. Discovery
Kicks off the project. The goal is to articulate how the completed website will support the firm’s goals.
- Relevant data is gathered.
- Meetings are held with all stakeholders to see what each wants the website to be.
- Creative brief containing research and the goals the client has for the project is presented.
2. Design
Defines the purpose and creates the look of each page. How visitors engage with the website will be considered, along with content and aesthetics.
- Site map is created.
- Content that should appear on each page is determined.
- Search engine strategy is employed as the structure is laid out.
- Designs are presented to the client and refined to meet the goals of the project.
3. Production + Development
Marries the design with the technology to produce a working website.
- Website is built to the specifications determined in the previous phases.
- How the content management system (C.M.S.) controls each page is an important consideration.
- Writing code that allows for a fast page load speed is emphasized.
4. Launch Preparation
Focuses on the accuracy of all website elements. It consists of content migration, search engine optimization (S.E.O.), and quality assurance (Q.A.).
- Content from the old website is migrated to the new website and new content is added.
- A keyword strategy is created for each page and optimized to rank well in search.
- Every page, word, picture, and link is reviewed to ensure it looks and works as expected.
5. Launch
Introduces the website to the world. Once live, the website is officially handed over to the client.
6. Marketing + PR
Promotes your new website and new content.
- New marketing collateral is often created to mirror the look of the new website.
- An email announcement is generally sent to coincide with the website launch.
- Many firms share social media posts announcing the new website to drive traffic.
A multi-step process that is designed to produce an outstanding website lays the foundation for a successful website launch.
