SEO

News & Analysis as of

5 Usability Mistakes that Impact Attorney SEO (and how to fix them)

Google’s core algorithm is one of the most sophisticated in the world yet it still has trouble understanding text, it cannot see images or watch video in the same ways that humans are able to see and understand these forms of...more

5 Ways Attorneys Can Build Great Links in 1 Month or Less

If we could only give one piece of advice for doing well with SEO in 2016 it would be to earn high quality links to your website. Even though the concept of link building is very simple (one website linking to another),...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

How To Submit A Successful Reconsideration Request

Reconsideration requests are a webmaster’s tool for getting back into the good graces of Google after a site has been slapped with a manual search penalty. We’ve seen this more than a few times with new clients who come to...more

How Lawyers Can Save Their SEO from a Site Migration

There are a lot of reasons you might be migrating a site. Maybe you’re moving from one agency to another or perhaps you’ve switched your domain name. Any time you change your URLs or move the files that make up your site,...more

6 Reasons Why a Law Firm Scholarship Campaign is Gold

The quality and quantity of inbound links pointing at your website is a powerful factor in where it ranks in search. As part of a multi-faceted SEO strategy, a good link building campaign can do wonders for your traffic. ...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

More Local SEO Tips for Lawyers

Focusing on a local SEO strategy just makes sense for lawyers. Most of the time attorneys are going after a narrow regional market and having a strong presence on the web for local searchers is very important. As time goes...more

Screaming Frog for Onsite SEO Audits

On onsite or onpage SEO analysis refers to all of those things that are within your direct control on your website. Things like the page copy, titles, heading, URLs, internal links, load times and other elements all fall...more

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

Centroid Location and What It Means for Local SEO

These days local SEO is all about where the user is located in relation to what they are searching for. Google has worked hard to deliver relevant results to its users and people could see one of a dozen different search...more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

The Roundup: Last Week’s Recommended Reading (August 21, 2015)

5 Best Practices to Improve SEO for Your Firm’s Website: The reality is that if people can’t easily find your firm and your attorneys online, they won’t — and will instead turn to a competitor with better digital...more

Blog Comment Link Building for Lawyers (The Right Way)

As SEO has evolved over the years, online marketers have tried just about every trick in the book to get their sites to rank well in search. As far as link building is concerned, there have been some once acceptable tactics...more

How To Destroy Your Law Firms Ranking With Link Building

Ranking well in search is a lot like trust. It is difficult to build and very easy to destroy. Sometimes clients come to us with websites that are in pretty bad shape and it is usually because of link building activity gone...more

The Adoption of a Competitor's Trademarks as Search Terms In Google AdWords May Not Be Such a Great Idea

Google AdWords and similar services display highly prioritized links as search results when someone enters a predetermined search term into a search engine. It wasn’t long after such services became available that companies...more

Link Building with Crowdsourcing

2015 is the year of ingenuity for link building. Google has been cracking down on spammy tactics and techniques that used to be acceptable (and successful). In some cases, webmasters have been forced to come up with more...more

Link Building on Reddit: Strategies for Lawyers on Being a Helpful Community Member

When it comes to link building, low hanging fruit is getting harder and harder to come by. Reddit is one website where you can get high PageRank, do-follow links pretty easily. It can be difficult to make them stick for...more

10 Onsite SEO Tips

There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a lot of other elements of...more

7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People searching for local services are using...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

The Importance of Citations for Local Lawyer SEO

Local search has been an important factor for some time now. Search engines are constantly trying to deliver local relevant results to searchers looking for businesses nearby. Therefore having a strong presence online in...more

5 Ways to Create Law Firm Link Bait

Building links to a website is where lawyers can get the best return on their time and/or money. You can only submit to so many directories before a different strategy is in order. Here are 5 tips lawyers can use to bring...more

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