News & Analysis as of

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

Centroid Location and What It Means for Local SEO

These days local SEO is all about where the user is located in relation to what they are searching for. Google has worked hard to deliver relevant results to its users and people could see one of a dozen different search...more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

The Roundup: Last Week’s Recommended Reading (August 21, 2015)

5 Best Practices to Improve SEO for Your Firm’s Website: The reality is that if people can’t easily find your firm and your attorneys online, they won’t — and will instead turn to a competitor with better digital...more

Blog Comment Link Building for Lawyers (The Right Way)

As SEO has evolved over the years, online marketers have tried just about every trick in the book to get their sites to rank well in search. As far as link building is concerned, there have been some once acceptable tactics...more

How To Destroy Your Law Firms Ranking With Link Building

Ranking well in search is a lot like trust. It is difficult to build and very easy to destroy. Sometimes clients come to us with websites that are in pretty bad shape and it is usually because of link building activity gone...more

The Adoption of a Competitor's Trademarks as Search Terms In Google AdWords May Not Be Such a Great Idea

Google AdWords and similar services display highly prioritized links as search results when someone enters a predetermined search term into a search engine. It wasn’t long after such services became available that companies...more

Link Building with Crowdsourcing

2015 is the year of ingenuity for link building. Google has been cracking down on spammy tactics and techniques that used to be acceptable (and successful). In some cases, webmasters have been forced to come up with more...more

Link Building on Reddit: Strategies for Lawyers on Being a Helpful Community Member

When it comes to link building, low hanging fruit is getting harder and harder to come by. Reddit is one website where you can get high PageRank, do-follow links pretty easily. It can be difficult to make them stick for...more

10 Onsite SEO Tips

There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. These kinds of things are often overlooked, easy to change and (unlike a lot of other elements of...more

7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People searching for local services are using...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

The Importance of Citations for Local Lawyer SEO

Local search has been an important factor for some time now. Search engines are constantly trying to deliver local relevant results to searchers looking for businesses nearby. Therefore having a strong presence online in...more

5 Ways to Create Law Firm Link Bait

Building links to a website is where lawyers can get the best return on their time and/or money. You can only submit to so many directories before a different strategy is in order. Here are 5 tips lawyers can use to bring...more

Adding SSL to Your Lawyer Website

Google announced last year (quite blatantly) that it would favor sites (all else being equal) that were secure for their users. That means that if two attorneys are competing for position in search and they are both...more

The Attorney’s Technical Audit Checklist

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist to refer to saves time. Lawyers can find really great audit check lists all over the web and this one...more

Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects are going. There are free tools, paid...more

PPC Negative Keyword Suggestions for Lawyers

Negative keywords in AdWords have a huge bearing on your quality score and overall ad performance. The quality score in AdWords can influence how much you pay for clicks as well as where your ad ranks in Google search...more

A Technical Audit Checklist for Lawyers

It’s important for lawyers to have a road map for accomplishing their SEO goals. A technical audit is essentially an inventory of common website elements that should be optimized both on and off a website. Lawyers can use...more

Advertising Law - December 2014

SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more

Online Marketing and SEO Basics for Lawyers: How the Internet Works

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well....more

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how...more

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