News & Analysis as of

SEO

Why Creating FAQ Videos Is Smart for Law Firm Visibility

Liz Herrgott of FEAST Studios talks about why creating FAQ videos in response to questions you know people are asking, and asking often, is a smart way to build meaningful, targeted thought leadership and visibility....more

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

by JD Supra Perspectives on

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm....more

The Designer Formerly Known As…Intellectual Property Issues Arising From Personal Names As Fashion Brands

by Ladas & Parry LLP on

Kate Spade, Paul Frank, Joseph Abboud, Catherine Malandrino, and Karen Millen—aside from being well-known designers, all have something else in common; they no longer own the right to use their personal names as their brands....more

What the NFL’s Ratings Swoon Says to Professional Services Marketers

by Blattel Communications on

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

by Knapp Marketing on

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

The Roundup: Last Week’s Recommended Reading (August 21, 2015)

by Law School Toolbox on

5 Best Practices to Improve SEO for Your Firm’s Website: The reality is that if people can’t easily find your firm and your attorneys online, they won’t — and will instead turn to a competitor with better digital...more

The Adoption of a Competitor's Trademarks as Search Terms In Google AdWords May Not Be Such a Great Idea

by PretiFlaherty on

Google AdWords and similar services display highly prioritized links as search results when someone enters a predetermined search term into a search engine. It wasn’t long after such services became available that companies...more

Advertising Law - December 2014

SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more

Online Marketing and SEO Basics for Lawyers: How the Internet Works

by Law School Toolbox on

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more

Google Wants Clear, Comprehensible Content

by Custom Legal Marketing on

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well....more

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

by Custom Legal Marketing on

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how...more

Where SEO meets PR

Like many companies in search of a quick SEO fix, the travel site Expedia once benefited from paid links on other websites to drive traffic and to increase its ranking in search results. Google, however, publicly frowns upon...more

Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture

by Law School Toolbox on

Part One: The Big Picture - In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a Define SEO Goals personal brand and why it’s important for potential clients,...more

Online Marketing & SEO Basics for Lawyers and Law Students

by Law School Toolbox on

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go. This Stuff Isn’t That Hard - Before we get started, let’s clear up one common misconception, which is that it’s...more

Knowing what your visitors really want – an introduction to heatmaps and scrollmaps

by Custom Legal Marketing on

A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing...more

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

by Custom Legal Marketing on

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to...more

Bing Local Rewards SPAM

by Custom Legal Marketing on

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are both powered by the same...more

The Latest Keyword Advertising Battle: The 10th Circuit Finds No Infringement Based on Use of Another’s Trademark to Generate...

Over the past few years, numerous trademark infringement suits have been filed over keyword advertising. Last month, the 10th Circuit weighed in on this subject, issuing a decision with broad implications. In 1-800...more

No Need to Panic. Changes to Search Algorithms are Constant.

by Custom Legal Marketing on

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more

Keyword Advertising Email Alert

The Court of Appeals for the Tenth Circuit recently shed light on an increasingly common Internet business practice. In 1-800 Contacts, Inc. v. Lens.com, Inc., a panel of the court held that the use of a competitor's...more

Does active blogging really help your website?

by Custom Legal Marketing on

We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from...more

7 Ways to Enhance Your Local Search Marketing Efforts

by Custom Legal Marketing on

With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses...more

A Link-Free Future For Your Law Firm's Search Engine Marketing

by Custom Legal Marketing on

Google Penguin 2.0 rolled out recently and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the...more

Four must-haves for your next law firm website.

by Great Jakes Marketing on

Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that...more

Professionals, You Can’t Ignore SEO

by Adrian Dayton on

Originally posted in The National Law Journal on May 13, 2013 - Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions...more

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