If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more
Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well....more
The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam?
The update was made to clarify how...more
Like many companies in search of a quick SEO fix, the travel site Expedia once benefited from paid links on other websites to drive traffic and to increase its ranking in search results. Google, however, publicly frowns upon...more
When it comes to trying to decipher SEO for our websites we lawyers have probably spent more than any other group on on earth! Always searching for the perfect formula that will take us to that coveted first page of Google. ...more
Part One: The Big Picture -
In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a Define SEO Goals personal brand and why it’s important for potential clients,...more
Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go.
This Stuff Isn’t That Hard -
Before we get started, let’s clear up one common misconception, which is that it’s...more
There is often confusion amongst clients and their advisers as to the difference between registration of a domain name and registering a trademark or service mark. Domain names are not trademarks without proper use and one...more
A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing...more
As the lifeblood of many personal injury law firm marketing programs, maximizing SEO can be critical. Recent changes Google made to its search algorithms have certainly made waves throughout the legal community. For many...more
Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to...more
We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results.
While Yahoo! and Bing are both powered by the same...more
Over the past few years, numerous trademark infringement suits have been filed over keyword advertising. Last month, the 10th Circuit weighed in on this subject, issuing a decision with broad implications. In 1-800...more
Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more
The Court of Appeals for the Tenth Circuit recently shed light on an increasingly common Internet business practice. In 1-800 Contacts, Inc. v. Lens.com, Inc., a panel of the court held that the use of a competitor's...more
We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from...more
With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses...more
Google Penguin 2.0 rolled out recently and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the...more
Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that...more
Originally posted in The National Law Journal on May 13, 2013 -
Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions...more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more
Many lawyers believe that the end game of marketing their law practice online is to be #1 in the Google search rankings. And while it is true, we all want to be number one with Google, it is just as vital (if not more) that...more
Defendant Brulant moves in limine to preclude the testimony of Brian Cooper, Plaintiff Campmor’s expert witness on search engine optimization (“SEO”). The Court held a Daubert hearing on April 10, 2013. The motion is denied....more
On the weekend of April 13, 2013, widespread reports of a WordPress attack spread throughout the internet. The story got traction on mainstream publications like Forbes, Information Week, and NBC News, putting some website...more
Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value.
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