SEO

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7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People searching for local services are using...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

The Importance of Citations for Local Lawyer SEO

Local search has been an important factor for some time now. Search engines are constantly trying to deliver local relevant results to searchers looking for businesses nearby. Therefore having a strong presence online in...more

5 Ways to Create Law Firm Link Bait

Building links to a website is where lawyers can get the best return on their time and/or money. You can only submit to so many directories before a different strategy is in order. Here are 5 tips lawyers can use to bring...more

Adding SSL to Your Lawyer Website

Google announced last year (quite blatantly) that it would favor sites (all else being equal) that were secure for their users. That means that if two attorneys are competing for position in search and they are both...more

The Attorney’s Technical Audit Checklist

Optimizing a site for search involves many tasks and it is easy to lose sight of what you are doing. Having a checklist to refer to saves time. Lawyers can find really great audit check lists all over the web and this one...more

Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects are going. There are free tools, paid...more

PPC Negative Keyword Suggestions for Lawyers

Negative keywords in AdWords have a huge bearing on your quality score and overall ad performance. The quality score in AdWords can influence how much you pay for clicks as well as where your ad ranks in Google search...more

A Technical Audit Checklist for Lawyers

It’s important for lawyers to have a road map for accomplishing their SEO goals. A technical audit is essentially an inventory of common website elements that should be optimized both on and off a website. Lawyers can use...more

Advertising Law - December 2014

SPECIAL FOCUS: Adding You to My Professional Network Emails May End Up Being Costly for LinkedIn as Publicity Rights Suit Moves Forward: A putative class action alleging that LinkedIn Corp. violated their right of...more

Online Marketing and SEO Basics for Lawyers: How the Internet Works

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well....more

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how...more

Where SEO meets PR

Like many companies in search of a quick SEO fix, the travel site Expedia once benefited from paid links on other websites to drive traffic and to increase its ranking in search results. Google, however, publicly frowns upon...more

JDB040: SEO for Lawyers – Interview with Luke Ciciliano

When it comes to trying to decipher SEO for our websites we lawyers have probably spent more than any other group on on earth! Always searching for the perfect formula that will take us to that coveted first page of Google. ...more

Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture

Part One: The Big Picture - In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a Define SEO Goals personal brand and why it’s important for potential clients,...more

Online Marketing & SEO Basics for Lawyers and Law Students

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go. This Stuff Isn’t That Hard - Before we get started, let’s clear up one common misconception, which is that it’s...more

Knowing what your visitors really want – an introduction to heatmaps and scrollmaps

A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing...more

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to...more

Bing Local Rewards SPAM

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are both powered by the same...more

Keyword Planner for Lawyers

f you’ve ever used the Google Keyword Tool, you might have heard the search giant is replacing it with the new and improved Keyword Planner. The changes make it easier for AdWords users to identify and group keywords for...more

The Latest Keyword Advertising Battle: The 10th Circuit Finds No Infringement Based on Use of Another’s Trademark to Generate...

Over the past few years, numerous trademark infringement suits have been filed over keyword advertising. Last month, the 10th Circuit weighed in on this subject, issuing a decision with broad implications. In 1-800...more

No Need to Panic. Changes to Search Algorithms are Constant.

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more

Anchor Text for Lawyers – Controversy, Importance and Responsibility

Linking is an important part of attorney SEO. One of the best ways to ensure that you link relevant content on your own webpage is to add hyperlinks to your site. Adding these hyperlinks can be best done with anchor text....more

Law Firm PPC Campaign Analytics Used for SEO Optimization

Many attorneys choose to run a pay-per-click (PPC) campaign in addition to their own SEO practices. While both types of campaigns have their merits, each function more efficiently when combined with the other. The most...more

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