Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series, Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching See more +
Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from scratch. Many firms stick to a tried and tested method, but that isn't always the most effective, or equitable, approach for a modern-day firm.
On this episode of the CMO Series, Ali Bone has the pleasure of welcoming Julie Wall Khoury, Chief Marketing Officer at Balch & Bingham to share her experience in developing a successful business development coaching program.
Ali and Julie explore:
- Balch & Bingham’s background in BD training and what needed to change
- How the ‘Business Generator’ program come about, and the process and people involved in that journey
- What value Society 54 brought to the research and development of the program
- Identifying the right tools and platform for the program to be successful
- Why ‘levelling up’ access for everyone in the firm was a conscious decision in the development of the program
- How to drive engagement with a BD training program
- The challenges or barriers to success when implementing a new program
- The success stories off the back of the program and how feedback will influence the next iteration
- Advice for other marketing and BD leaders looking to take a customised approach to their BD training program
A full transcript of this episode is available at passle.net See less -
