In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses.
Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which See more +
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses.
Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which he met through Twitter.
In this episode, Eric and Wayne discuss, among other things:
- Why Eric decided to invest his time into Twitter instead of LinkedIn;
- Eric's game plan for Twitter;
- How Eric grew his Twitter followers from practically 0 to 15K+ in about nine months, and more than 23K as of the date this episode was published;
- The mindset Eric approaches his Twitter efforts with;
- Why Eric had to start tweeting anonymously;
- How his success on Twitter has impacted his career and his personal life; and
- What lawyers and their in-house marketing and business development colleagues need to know about building a personal brand and a book of business on Twitter.
About Eric Pacifici
Twitter: https://twitter.com/SMB_Attorney
SMB Law Group: https://www.smblaw.group
SMB Law Group bio: https://www.smblaw.group/about-us/
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -
