[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the See more +
[Listen to this episode on Apple Podcasts, Spotify, or Amazon:
https://podcasts.apple.com/us/podcast/legally-contented/id1612322032
https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30
https://music.amazon.com/podcasts/b370b4d4-59df-47a8-8bff-4f786ed06222/legally-contented]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri.
The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have full dockets on top of the work they do running their law firm.
In this episode, Paige, Samantha, and Wayne discuss, among other things:
- Best practices for TikTok content creation;
- Balancing being a prolific content creator with practicing law and running a law firm;
- Why quantity over quality is the name of the game for TikTok success today;
- The flak young attorneys are likely to receive from older attorneys when they are successfully marketing themselves;
- The future of content marketing and thought leadership marketing;
- Why AI won't replace lawyers who create content on social media; and
- How social media popularity can affect your everyday life.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=2QH7jtRCoHQ
About Paige Sparks and Samantha Sparks
Paige's TikTok: https://www.tiktok.com/@lawyerpaige
Paige's Instagram: https://www.instagram.com/_paigesparks
Sparks Law's YouTube page: https://www.youtube.com/@sisters-in-law
Sparks Law website: https://www.sparks-legal.com
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com See less -
