Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they will face in the coming year, and strategizing about how we can help....more
1/27/2025
/ Artificial Intelligence ,
California Consumer Privacy Act (CCPA) ,
Confidential Information ,
Consumer Privacy Rights ,
Contract Terms ,
Copyright ,
Data Privacy ,
Data Protection ,
Digital Media ,
Federal Trade Commission (FTC) ,
General Data Protection Regulation (GDPR) ,
Intellectual Property Protection ,
Marketing ,
Privacy Laws ,
Risk Assessment ,
Risk Mitigation
If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always used consistently, making...more
2/13/2024
/ Advertising ,
Cookies ,
Data Privacy ,
Digital Media ,
Hashtags ,
Online Platforms ,
Privacy Laws ,
Risk Management ,
Scripts ,
Software ,
Software Developers ,
State Privacy Laws ,
VPPA ,
Web Tracking ,
Wiretap Act
The ad creative has been produced and approved. The media plan has been crafted. Now it’s time to execute on the plan, and that involves buying the media - i.e., purchasing ad space to place your ads on different media...more
“What is ad tech?” That is a question I’ve been asked and have answered numerous times. ...more