Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high...more
With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their...more
In our previous posts, we looked at some preliminary steps attorneys can take in order to start a LinkedIn Group. Once you’ve started a LinkedIn group, it’s important not only to actively manage it, but also to grow its...more
In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn Group. Once you’ve laid this foundation, it’s time ask yourself three questions...more
While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more
Most lawyers are bright, passionate, interesting, engaged and successful. But when it comes to their bios, we tend to see them described in ways that are dull, wordy and unremarkable. The reason?...more
Benjamin Franklin said that the only things certain in life are death and taxes. I would add the annual announcement of Chambers rankings. And, sure enough, they are coming out soon....more
Back in May, Amy wrote a post a about what makes an attorney bio work (think: robust) and why it is challenging to create a really good one. Since then, we’ve been knee-deep in writing said bios and we have some more insights...more
12/5/2012