Aileen Hinsch

Aileen Hinsch

Knapp Marketing


Latest Publications


The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high...more

7/9/2015  /  Business Development

Getting Ahead with Gratitude

With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their...more

12/16/2013  /  Holidays

How a Lawyer Can Start a Successful LinkedIn Group (Part 3)

In our previous posts, we looked at some preliminary steps attorneys can take in order to start a LinkedIn Group. Once you’ve started a LinkedIn group, it’s important not only to actively manage it, but also to grow its...more

9/4/2013  /  Career Development

How a Lawyer can Start a Successful LinkedIn Group for Business Development (Part 2 of 3)

In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn Group. Once you’ve laid this foundation, it’s time ask yourself three questions...more

8/21/2013  /  LinkedIn

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Toward Great Attorney Bios: 6 steps every lawyer can take right now

Most lawyers are bright, passionate, interesting, engaged and successful. But when it comes to their bios, we tend to see them described in ways that are dull, wordy and unremarkable. The reason?...more

Death, Taxes and Chambers Rankings

Benjamin Franklin said that the only things certain in life are death and taxes. I would add the annual announcement of Chambers rankings. And, sure enough, they are coming out soon....more

1/10/2013  /  Marketing , Ratings

Using Solid Sales Research to Create Great Attorney Bios

Back in May, Amy wrote a post a about what makes an attorney bio work (think: robust) and why it is challenging to create a really good one. Since then, we’ve been knee-deep in writing said bios and we have some more insights...more

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